6 New Features of Grok Imagine 1.0 [MUST TRY]

Since its announcement, Grok has been among the world’s leading productivity AI platforms. The reason – its quick and accurate results, handling long content, and the little intelligence that goes with all its answers. It is easy to see the sophistication of the AI ​​model in all output formats, be it text responses, or image and video production. For the final build, xAI has now announced Grok Imagine 1.0, and from the looks of it, the folks at xAI are really looking for a top AI video production platform with this one.

Why is it so visible? First, improvements abound with Imagine 1.0. Be it video quality, length, or its sound, the latest model from Grok seems to be sharpening its skills across the gamut. Just to give you a hint – Grok Imagine 1.0 now makes 10 second videos at 720p resolution. All this, combined with “excellent sound,” as the company put it in its launch announcement.

Of course, there are some features that help Imagine 1.0 stand a class apart from other AI video generators, at least from what the demos show. Let’s take a look at everything new with Imagine 1.0 in this article.

What is Grok Imagine 1.0?

In case you didn’t know about Grok and its features, know that Imagine 1.0 is not its first attempt at AI video generation. xAI has provided this service for some time with its Imagine model (read our thoughts on it here). Imagine 1.0, then, simply brings obvious improvements to take it to the next level as an AI video production tool. A “jump in quality,” if you will.

With Grok Imagine 1.0, xAI refines three key areas of video production: duration, visual clarity, and audio quality. The biggest improvement is that the model now supports videos up to 10 seconds long. It even outputs them in 720p resolution. More importantly, it pairs them with what xAI describes as excellent sound. That sound is not stitched later. It is produced as part of the same release.

If you’ve tried AI video tools before, you know that these are the places where things tend to break down. The movement looks off. Independents lose consensus. The sound sounds robotic or completely disconnected from the screens. Consider that 1.0 is xAI’s attempt to clean up those problems.

Grok Imagine 1.0 Great pictures

Here’s a closer look at all the powerful features that Imagine 1.0 comes with.

10th Generation Video

From the previous 6 seconds, Grok Imagine 1.0 now allows you to produce videos up to 10 seconds long. Needless to say, this makes it more useful than ever. This has a direct impact on its use case, where the videos produced by Imagine 1.0 will actually be useful for storytelling, demos, and short content. Grok no longer just produces animations that are useful for social media sharing, but real videos that can help creators.

720p HD Video Output

With Imagine 1.0, Grok now outputs videos in 720p resolution, providing clear and sharp visual transitions. This makes the produced videos feel cleaner and more watchable, especially when viewed on large screens or shared across platforms.

Super Fine, Synchronized Sound

Another meaningful improvement here is the sound quality. Grok Imagine 1.0 generates sound as part of the same process as the visuals, resulting in sound that feels more in sync with the tiny robot than traditional AI video effects.

Improved Movement and Visible Consistency

AI videos tend to be difficult with jittery movements and inconsistent frames. Think 1.0 claims to improve temporal consistency, produce smoother motion and fewer visual errors. The result? The overall output is much easier to watch and, overall, more believable.

Strong Quick Adhesion

xAI claims that Grok Imagine 1.0 follows information closely, especially in actions, scenes, and tone. This gives users better control over what appears in the video. This also reduces randomness from AI output, making it more predictable and usable.

Benchmark-Leading Core Model

As with xAI, the Grok Imagine 1.0 API model passes performance analytics benchmarks. This supports the quality improvements brought by xAI with strong technical foundations.

Now that we know what’s on offer, here’s how to access the new Grok Imagine 1.0.

Grok Imagine 1.0: How to Access

Consider that 1.0 is being released as part of the SuperGrok package, the premium version of Grok. It now powers all photo and video creation under the SuperGrok program.

• To access it, just visit Or you can open the Grok app on your smartphone.
• Click on Imagine from the left Menu bar (or top right on mobile)
• Enter your information in the dialog bar.
• Assume that 1.0 is running and generating your required media.

Note that you will need access to the Premium version of Grok to use Imagine 1.0, which brings us to the next part – Prices.

Grok Imagine 1.0: Price

As mentioned, Imagine 1.0 is part of Grok’s premium package, which goes by the name of SuperGrok. Here is the price of the same:

• Monthly payment – Rs 700 per month
• Annual payment – Rs 6,500 per year (approximately Rs 541 per month)

There are, of course, other premium features that you can get with SuperGrok, such as critical access during heavy loads, long conversations in Chat, and long Voice Mode conversations and friend conversations.

The good news is that Grok lets you test its premium package for a week for free. To do this, you just have to register and enter your payment information. Once you’re done, you can enjoy Imagine 1.0 on SuperGrok for a week and then decide whether you wish to continue with it or not.

To help you further with this decision, we consulted the new Grok model, and here are the results.

Grok Imagine 1.0: Hands on

We used the following command to test the image and video capabilities of Imagine 1.0.

Information 1:

Create a 10-second cinematic, comedy video set in a near-future Indian megacity. A chai seller offers tea to a human office worker and a robot with glowing eyes. Steam rises from the cups as traffic hums behind.

Include short, natural dialogue with clear, synchronized sound:

Chai Seller (warm, casual voice): ‘Chai Cutting! Chai Cutting!’

Office worker (easy smile, soft voice): Bhau 2 cutting dena

Robot (soft, neutral voice): Bhai mera nahi. Bohot tel piya hai abhi (I have too much oil)

Add realistic sounds of the surrounding city—distant traffic, footsteps, hushed conversation, and the clinking of ceramic cups.

Output:

Information 2:

Create a 10-second high-intensity cinematic video of two giant ancient dragons flying back and forth at high speed through dark storm clouds at night. Their wings beat violently, cutting through mist and lightning as the camera follows them from a low, sideways position. The movement should feel fast, heavy, and powerful, with powerful air currents and shifting clouds.

Both dragons spoke while flying, using deep, heavy, husky voices that sounded old and menacing. Their speech must be clearly synchronized with the movement of the mouth and conveyed above the wind and thunder.

Discussion:

Dragon One (deep, intense, controlled anger):
‘The sky remembers our last battle… and they will remember the next one.’

Second Dragon (deeper, slower, more threatening):
‘They don’t tremble. I’m done waiting.’

After the conversation, both dragons roared loudly in anger, slowly piling up, as lightning flashed around them. The roar should be powerful, echoing, and emotional, as if they were preparing for an imminent battle.

Output:

The conclusion

As we can see with both results, xAI has been able to work on three key areas of improvement. 10-second videos are much more attractive than content, as they can actually convey a message as independent media. In addition, xAI has also been able to deliver an output of 720 pixels, which means that you can now get high-resolution videos in seconds. For anyone who creates content regularly, this is a great addition.

I also like the sound in the dragon video above a lot. The deep voices and loud roars of the dragons really add to the cinematic splendor of the scene. Having said that, both videos clearly show that AI-generated videos are far from perfect at this point, and I believe it’s still a while before we can give them a heads-up and be sure about the output of errors, and quality.

Until then, I’ll consider Imagine 1.0 a step in the right direction.