Customers are increasingly testing products in AI chats without visiting the company’s website. As a result, analytics platforms lag behind…
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If you’re a big company, AI is the wind behind you and the waves going your way. Your positioning, competitive…
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AI has become a mainstream shopping research tool faster than any channel that came before it. Here’s data that’s important…
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Many companies say they use human-in-the-loop (HITL) to review AI output, and they say it in a way that says,…
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Marketers are struggling to use AI. They struggle to make it work. An Optimizely survey of more than 2,000 B2B…
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It usually appears on the phone between the traffic recap and the next quarter’s plan. The client asks if they…
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ChatGPT is far from resolved when brands define multiple stages of purchase. Semrush’s analysis found that only 15.2% of topic…
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Each marketing group has the same bottle. A question that comes up during the meeting – how did last month’s…
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AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are…
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Ask an active marketer what numbers they check every morning and you’ll get the same list: CPM, CTR, CVR, ROAS.…
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