After years of investment in martech platforms, customer data tools, analytics systems, and AI, many marketing leaders still believe their…
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ROI is the metric every marketing leader must ultimately protect. In customer social media, that number is shaped by what…
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Your sales metrics are crying out for help. Ad fatigue is creeping into all your social channels, and algorithms are…
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“What gets measured gets managed” is often written by Peter Drucker. However, according to the Drucker Institute, he never said…
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Databricks ended weeks of rumors today as it announced CustomerLake, an agent CDP. The announcement came at the company’s Data…
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Walk into any CMO’s office this quarter, and you’ll find dozens of vendor proposals built around 12-month payback periods, with…
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In the MarTech feature “MarTechBot explains it all”, we ask a question about marketing to our own MarTechBot, which is…
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Marketers have spent years asking whether consumers are ready to buy into AI. New research from Invoca suggests that question…
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If your sales team says the leads from marketing aren’t good enough, are they wrong? In most cases, the problem…
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Most AI agents treat every customer as a stranger – your AI agent greets a signed-in Gold-tier member by asking…
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