SEO & Blogging
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AI answers need an intelligent search index
The search index is changing from ranking pages to supporting AI-generated answers. In a tech blog post on “Evolving technology…
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Strategic Shift Beyond Ads Manager
Meta recently announced Meta Ads AI Connectors, and while the title sounds like another AI feature drop, the explanation is…
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Parked domain monetization 2026: Adapting to change
For more than two decades, parked domains have made money for advertisers and publishers. Recent Google Ads policy changes that…
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ChatGPT’s ads grow with your own purchases
OpenAI is taking the next step in building its ChatGPT ad platform – introducing auto-shopping, CPC bidding and advanced measurement…
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Google releases new data, tests and MMM tools to improve ranking
Google is rolling out new tools to help marketers better understand performance in the increasingly complex customer journey. What’s going…
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Is Advertising on ChatGPT Worth it? What Marketers Need to Know
Every few years, a new platform is launched and brands that usually take six months to approve a creative brief…
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What the data tells us and what comes next
The trial is live, limited to the US for now, and moving faster than you’d expect. ChatGPT ads were introduced…
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A Guide to Sales Teams
Most marketing teams that have brought things in-house over the past few years have done so for the same reasons:…
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Google Ads adds “Association” metric to Brand Lift Studies
Google fills the critical measurement gap between awareness and consideration, giving marketers a clear view of how their brand is…
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Google Preferred Sources now works in all languages
Google Preferred Sources now supports all languages, not just the English language. “Popular Sources is now live globally in all…
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