Are consumers on the cutting edge of email marketing and text messaging? In this episode of Interviews with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the changing landscape of mobile communications.
Eric and I dive into how brands can move past the “value over quality” era of spam and use AI-driven personalization to build true customer loyalty.
Find out why RCS (rich communication services) is becoming the standard for branded, engaging, and reliable messaging, and learn about the “tightrope” technology products must comply with Apple’s and Google’s new “anonymous senders” filters.
Episode guide
‘00:00: Introduction
01:09: Meet Eric Miao
01:28: Are there too many consumer messages?
04:04: What is the current status of RCS?
09:30: What is the ultimate messaging experience for users?
14:13: What can you expect from messages in the coming year?
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