A look at the new Siri app reveals Apple’s plans to take over ChatGPT and more

Just ahead of Apple’s Worldwide Developers Conference (WWDC) in June, Bloomberg published a leaked rendering of what Apple’s planned AI improvements could look like on the iPhone — including a new Siri app intended to compete with ChatGPT and other AI chatbots — and how Siri’s new capabilities will be woven throughout the app.

The images were produced by Bloomberg based on what it saw and read from sources.

While you’ll still be able to press a button in iOS 27 to trigger Siri, animations and feedback will now appear on the iPhone’s Dynamic Island — that black pill-shaped area at the top of the screen today that houses live activities, real-time updates and interactive displays from apps that appear right on the phone’s home screen. This mode will work best for quick voice queries or searches, similar to how people currently use Siri.

The new mode, however, will put Siri-powered search within easy reach, using people’s muscle memory by swiping down on their screen to access Open Search — a built-in way to get information from both your phone and the web in one place. A swipe down action will still open a search, but now that search will lead to the AI-powered Siri, which includes a redesigned AI model that uses Google’s Gemini AI technology under the hood for added intelligence.

From here, iPhone users can search, launch apps, start messages, ask about the weather, add calendar appointments, search their notes, and trigger app shortcuts, Bloomberg reports, with results displayed in formatted text on a card-style interface that also appears in Dynamic Island.

Apple’s approach to AI is remarkably similar to its previous multibillion-dollar partnership with Google that made Google the default search engine on the iPhone. Just as building a search engine from scratch was never in Apple’s playbook, AI presents the same calculation – it’s too expensive and complicated to do it yourself, at least right now. So Apple is working with external partners for the AI ​​technology that users want today, while at the same time creating its own models, including local AI, which works on local devices instead of the cloud – a way that allows Apple to depend on it for the kind of privacy without needing to hold.

Bloomberg also notes that there will be a new standalone version of Siri – as previously reported – designed to compete directly with chatbots such as ChatGPT, Claude, Gemini, and others. The app will display your past chat history and allow you to upload documents and images, in addition to text.

Scale, as ever, is Apple’s advantage. While ChatGPT now has 900 million active users, Apple’s install base (all devices, not just the iPhone) is 2.5 billion — meaning the company has an unparalleled runway to introduce AI to people who aren’t already using standalone AI tools.