Brand USA releases Get Facts. Go away. A toolkit to equip global travel trade partners and industries with proven traveler resources
The new tool provides the US travel and tourism trade and business partners with authoritative messaging and guaranteed response information. a stranger questions and help them plan their trip to the United States with clarity and confidence.
Brand USA, the United States’ leading destination marketing organization, today released the Get the Facts. Go away. A tool kitequips partners around the world with ready-to-use resources that help travelers confidently plan a visit to the United States. Designed for tour operators, travel consultants, airlines, destination marketers, business travel and international meeting planners, and media, the toolkit includes authoritative messages, creative assets, and access to proven sources. Presented at IPW 2026 and IMEX Frankfurt, Get the Facts. Go away. is an ongoing program that provides clear, up-to-date information about visa and entry policies, fees, and other important aspects of visiting the United States.
“The travel industry is one of our most important partners in promoting international travel to the United States,” said Malcolm Smith, executive vice president, global markets and chief merchandising and product development officer at Brand USA. “Get the Facts. Go away. provides travelers with clear, reliable information, and this new toolset extends that effort by putting those resources directly in the hands of the industry professionals travelers trust the most. Together, we can help more travelers feel informed and confident about booking the United States.”
WHY IT IS IMPORTANT NOW
As travelers research and prepare for international travel, questions may arise about visa requirements, entry procedures, fees, and arrival information. Get the Facts. Go away. brings together proven information and official resources in one place helping travelers and industry partners navigate those questions with confidence.
The tourism trade plays an important role in shaping how international audiences understand and prepare for travel to the United States. Across local websites, community channels, newsletters, and tourist forums, our partners are often the first and most trusted sources tourists turn to. The toolkit is designed to help them manage consistent, accurate information for each touchpoint.
WHAT IS TOOLS SUPPORT
I Get the Facts. Go away. The toolkit includes:
- Approved messages and copy for use across all channels and markets
- Get the Facts. Go away. logos
- Community graphics and content
- Platform design and graphics guidelines
All properties point to travelers Visit TheUSA.com/entrythe ultimate travel guide resource. The platform is designed to evolve over time, adding answers, resources, and practical guidance as new questions and travel topics arise. The toolkit items and platform page are available in multiple languages to support partners in all global markets.
HOW PARTNERS CAN USE IT
Brand USA encourages partners to integrate Get the Facts. Go away. across all their channels, including websites and FAQ pages, social media, newsletters, trade communications, and media and spokesperson support. The guide is straightforward: focus on travel planning and preparation, use authoritative language whenever possible, correct misconceptions concisely and factually, and direct travelers to official government sources for current needs.
The platform is intended as a resource for traveler clarity and planning confidence. It is not a tool for debate, to interpret the circumstances of individual travelers, or to provide legal or immigration advice.
To find out more about Brand USA, visit TheBrandUSA.com. US travel ideas and travel planning resources are available at AmericatheBeautiful.com.
