Google Ads has quietly rolled out multi-party authorization, a security feature that requires a second administrator to approve certain high-risk account actions. This includes adding or removing users and changing user roles.
Why do we care. As ad accounts grow – and become more important – access control has become a major risk. Unauthorized, malicious or accidental account changes can disrupt campaigns, access, and billing minutes. Multi-company authorization reduces that risk by requiring a second admin sign-off for high-impact actions, which adds protection without changing day-to-day campaign management.
For agencies and large teams in particular, it helps prevent costly mistakes and improves overall account security.
How does this work. When an administrator initiates a critical change, Google Ads automatically creates an approval request. Other relevant regulators receive a notification within the product, and one of them must approve or reject the request within 20 days. If no action is taken, the request expires and the change is blocked.
Status tracking. Each request is clearly labeled as Completed, Rejected, or Expired, making it easy for teams to monitor what has been approved – and what hasn’t.
Where can you find it. Administrators can view and manage authorization requests from the access and security section within the administrator menu.
Big picture. The update reflects growing concerns about account security, especially for agencies and large advertisers who manage multiple users, partners, and permissions. Since marketers have recently reported expensive hacks, this would be a very welcome update.
Bottom line. Multi-party approvals add friction – but the good kind. It gives advertisers more control over who can make sensitive changes and helps protect Google ad accounts from unauthorized access.
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