Oracle is expanding its AI agents with marketing, sales and CS teams

Oracle today announced multiple role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. New agents are embedded within marketing, sales and service processes to provide insights through aggregated data, help automate processes and deliver predictive insights.

Like the previous batch of AI agents Oracle announced in October 2025, there are agents for marketing, sales and customer success experts in the latest release. Agents are pre-built and integrated natively within Oracle Fusion applications at no additional cost.

While it’s easy for marketing teams to feel overwhelmed by the number of AI tools hitting the market, Oracle advises its customers to take it one step at a time, according to Rob Pinkerton, SVP at Oracle.

“What we tell our clients is to think big, start small and act fast,” Pinkerton told MarTech. “If you think a lot about what AI means, it means that, in fact, marketers will be able to do a lot more things. They will spend more time doing things like thinking big thoughts, collaborating, managing differences, looking for patterns … more creative aspects of marketing than the hard, practical, grinding work they have to do now.”

While AI messages may seem overwhelming, Pinkerton sees a situation similar to what marketers have faced when selecting martech applications from an ecosystem saturated with thousands. As those requests were brought to marketing technology stacks, the work never stopped.

“There are a lot of jobs marketers have to do right now,” Pinkerton said. “They look like IT professionals in other organizations.”

Dive deep: How agent AI is changing the future of marketing

AI agents uncover silos of organizational data

Where Oracle stakes its claim in the agent AI space is its ability to unleash its agents on Oracle applications that reach beyond the martech stack and Oracle applications used by financial, operations and services organizations. For sellers, this means more information.

Pinkerton said the most valuable information lives in archives where advertisers can’t see it. That includes details of the purchase cycle customers have gone through, their service record, shipping details, customer support and service levels, order management, equipment maintenance and more.

“And the point is, what many of these agents are doing is not reducing silos, but exposing them,” Pinkerton said.

This type of information is very important for marketers who understand that the big change is happening in marketing.

“The battleground for marketers has changed, and some have realized it and some haven’t,” Pinkerton said. “It’s no longer a job to find opportunities online, that’s been a job for 15 years.

With digital channels well-chosen, Pinkerton said marketers should shift their focus from unknown online prospects to known customers and use that information to grow business.

“If they have to change that way, they need more business intelligence about their customers, so they can create better campaigns, better messages, better strategies and they need that data.”

Dig deeper: Why agent AI is different from traditional automation

Oracle’s latest AI agents

New AI agents within Oracle Fusion Cloud Customer Experience (CX) include:

Marketing agents

• Program Planning Agent, helping marketers plan, launch and prepare best-selling and best-selling programs. This agent defines the goals, audience and core issues of the campaign.

• Program Short Agenthelping marketers bring clarity and alignment across product, marketing and sales teams for effective campaigns.

• Orchestration Agent, which helps marketers guide the integration of campaign narratives and tactics into marketing materials.

• Buying Group Agent, which helps marketers target buying groups more effectively.

• Customer information agentwhich helps marketers gain a deeper understanding of the customer.

• Audience Analysis Agentcoming marketers focus resources on high potential opportunities and maximize ROI.

• Copywriting Agentwhich helps marketers simplify campaigns by reducing manual effort, shortening campaign times and ensuring message consistency.

• A photo editing agenthelping marketers optimize inventory selection and ensure alignment with brand and campaign objectives.

Sales agents

• Contact Information Agentwhich helps marketers prioritize communication and build strong relationships.

• Quote Generation Agentwhich helps sellers to put together quotes quickly.

• Renewal Agentwhich helps retailers to be proactive in rework and reduce manual effort.

• My Local Agent helps retailers to review risks and opportunities to expand in their area.

Service agents

• First Agent of the Dayhelping field technicians improve repair rates the first time.

• Work order scheduling agentwhich helps field service organizations streamline the scheduling of field service orders to reduce delays and improve on-time service delivery.

• An AI agent for customer self-servicehelping customers to quickly get answers to their questions or requests.

• Attachment Processing Agentwhich helps service representatives to plan the measurement and processing of customer requests.

In addition to the new AI agents, Oracle also introduced AI Agent Studio for Fusion Applications, a comprehensive platform for building, testing and deploying AI agents and agent teams across the enterprise.