India’s Pronto is officially doing house help as its valuation jumps 8 times in less than a year

Bengaluru-based Pronto is helping to bring India’s domestic help market largely online. As daily bookings increase and its city grows, investors open their wallets.

The startup said Tuesday it raised a $25 million Series B round led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double its estimate of $45 million in August 2025 and more than eight times the estimate of $12.5 million when it exited the market in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing the total funding to nearly $40 million.

Pronto offers fast, organized services for everyday tasks – from taping to washing dishes – promising professionals trained, certified after the fact if needed.

The startup says it can send workers within 10 minutes to a few of its micromarkets (useful locations in active cities), putting the service closer to fast-paced commerce than traditional home services. Each employee – the company calls him a “Pro” – is personally trained and verified before booking and given structured shifts designed to provide predictable income rather than the informal arrangements common in the sector.

Pronto now handles 18,000 bookings a day, up from about 1,000 daily bookings last year, founder Anjali Sardana (pictured above, center) said in an interview. The average time between a customer’s first and second booking is just two days, he added, with the platform’s top 10% users placing nine or more orders per month. Sardana said the startup is targeting 70,000 daily bookings by June.

The startup also moved quickly to expand its footprint, expanding from one to 10 cities — including Delhi NCR, Bengaluru, and Mumbai — and from five to 150 micromarkets in the past seven months, Sardana said. However, most of the activity remains concentrated in a few markets, with the National Capital Region, which includes the cities around New Delhi, accounting for almost half of the total bookings.

Sardana said Pronto has yet to tap into India’s often offline home services market, where most hiring takes place through informal networks. “I still believe that 99.99% of this market is completely offline,” he told TechCrunch. In total, less than 100,000 people use a service like this per day, while tens of millions of families rely on offline systems.

Market research supports that. The overall home services sector, according to a report by Redseer Strategy Consultants, was estimated at R5,100 to R5,210 billion (about $56 to $57 billion) in FY 2025. However, online penetration stood at less than 1% of the total transaction value, highlighting how deep channels remain. But the online segment – currently small – is expected to grow at an annual rate of 18% to 22% by FY 2030, as rising incomes, urbanization, and the need for reliability and convenience push more households to try digital platforms.

Building a workforce

Pronto currently works with 4,500 active professionals on its platform, about 99% of whom are women, Sardana said. Workers who complete about 20 days of shifts a month earn an average of R23,000 to R25,000 (about $251 to $273), he added. Monthly employee retention is over 70%. However, demand continues to outpace new hires, with bookings growing by around 20% week over week, the founder said.

Pronto’s economic unit is still evolving as it expands into new markets. Sardana said the company is seeing “very good green shoots” in its older micromarkets in Gurugram, where the margins have turned positive, although new markets are still in investment mode.

Sardana told TechCrunch that Pronto has raised about $8 million so far and is now about two years into the flight following its latest fundraising.

Pronto plans to move the new capital mainly to educate more professionals, deepen its presence in existing markets, and expand to new cities, Sardana said. It is also testing new offerings such as cooking, car washing, and dog walking and is exploring additional categories, including salon services. However, for now, essential tasks – including sweeping, mopping, and dishwashing – remain the platform’s most used services.

The startup operates with a core team of about 60 employees, including about 15 to 16 across engineering, product, and design, while marketing relies on a smaller product and operations team, Sardana said.

The competition

Pronto operates in the hot segment of India’s home services market, alongside rivals such as Snabbit and the publicly listed Urban Company. Snabbit raised $30 million in late October at a valuation of $180 million — more than doubling in five months — and reported 830,000 orders in February, up from about 500,000 in December. Urban Company, meanwhile, said its platform crossed 50,000 daily bookings in February.

Sensor Tower data reviewed by TechCrunch suggests that Pronto’s daily active users grew about 37% to about 101,000 between the end of January and the end of February, compared to about 30% growth for Snabbit to about 93,000 daily users over the same period.

Sardana said Pronto is still focused on quality of service as competition is getting more intense. “At the end of the day, customers will come to a platform that provides quality service,” he said.