Mega raises $11.5M to replace marketing agency with AI-powered growth engine for SMBs

AI marketing platform Mega has secured $11.5 million in Series A funding to accelerate the rollout of its AI-driven growth engine designed for small and medium-sized businesses.

The Brooklyn-based company aims to replace traditional advertising agencies with a network of autonomous AI agents that can ultimately manage digital growth channels. These agents use and optimize search engine optimization (SEO), paid advertising, website management and emerging AI search channels, delivering what the company describes as predictable customer acquisition without the overhead and variability associated with agency services.

The funding round was led by Goodwater Capital, with additional participation from Andreessen Horowitz, Atreides Management, SignalFire and Kearny Jackson. The round also attracted a team of prominent angel investors including WNBA stars Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.

The Mega platform is designed to address what its founders see as a structural problem facing small businesses in the digital economy: the expectation that they compete in complex sales channels that are usually prepared for large businesses.

Many small businesses must manage search marketing, paid advertising, websites and AI-driven discovery platforms simultaneously, but often lack the budget, time or expertise to do so effectively. Traditional agencies can be expensive and inconsistent, while existing AI tools often require significant technical knowledge and manual input.

The Mega solution brings marketing automation to software instead of dashboards or toolkits. Once a business is registered, the platform automatically organizes campaigns, executes tasks and continuously improves performance.

From the customer’s point of view, the system works like an automated outsourced growth team.

“We saw early on that business owners didn’t want another AI chat tool that required hours,” said Lucas Pellan, founder of Mega. “They want customers. So we built a system that really does the job.”

Mega’s technology relies on a network of specialized AI agents that coordinate marketing activities across multiple digital channels.

The platform currently focuses on four main areas: SEO, paid advertising, website optimization and what the company calls GEO (Generative Engine Optimization), which refers to increasing visibility within AI-driven search engines.

The system plans campaigns, executes them, evaluates variations and adjusts strategies based on performance data collected across its user base.

According to the company, about 55 percent of the work performed by the system is automated, while 35 percent is automated with human guidance. The remaining 10 percent is completed manually by professional operators to ensure quality control and strategic direction.

This hybrid structure allows the company to increase sales while maintaining reliability and operational standards.

All campaigns carried out with the system transfer data to the Mega platform, develop algorithms that generate creative assets, improve targeting, manage bids and improve conversions.

The creation of Mega came from an unlikely origin story.

The founding team started building a video game company during the Covid crisis when OpenAI’s ChatGPT launched a series of internal tests with AI tools to accelerate their marketing growth.

Using tools they developed in-house, the company’s search traffic increased 100 times while the cost of paid customer acquisition decreased by nearly 80 percent.

When founders shared tools with other entrepreneurs, demand quickly grew.

“We kept hearing the same question from founders: ‘Can we do this?'” says Pellan.

This need prompted the team to branch out from games and develop the platform into a stand-alone growth product for SMBs.

Mega’s initial growth has been rapid. The company reports that it went from zero to $10 million in revenue within ten months of launching its platform.

Clients serve a variety of industries, including home service companies, law firms, healthcare providers, e-commerce brands and software businesses.

In one example cited by the company, a Texas-based medical spa increased its search traffic 174 times using the platform’s automated SEO tools. The personal injury law firm saw a 243-fold increase in search visibility and began ranking in the top three for key search terms.

One client, a direct-to-consumer health brand, made $120,000 in revenue from its website while outperforming its Amazon marketplace without increasing advertising revenue.

For its customers, Mega says the platform helps businesses grow 20 percent faster on average.

For many clients, the appeal lies in removing the complexity of managing digital marketing tools and agencies.

Darin Chase, a home improvement business owner who uses the platform, said: “By working with Mega we finally get a predictable visual flow. We can also divert our time from Facebook advertising to other important projects because Mega controls everything.”

Mega oversees the largest SMB advertising industry in all of North America, where tens of thousands of agencies serve millions of small businesses.

Regardless of market size, many SMBs continue to struggle with inconsistent marketing practices, unpredictable customer acquisition costs and limited visibility into where strategies are generating revenue.

As digital marketing becomes increasingly competitive and search ecosystems shift to AI-driven discovery, many small businesses find it difficult to compete with enterprise-level marketing efforts.

Investors believe that Mega’s approach represents a radical change in how growth resources can be delivered.

“Mega represents a fundamental shift in how SMBs should think about marketing, from paying for effort to paying for measurable, repeatable growth,” said Vivek Subramanian, partner and chief product officer at Goodwater Capital.

With the new funding, Mega plans to expand its platform beyond its current capacity.

Future developments will include AI-driven management of email marketing, outbound marketing campaigns, organic social media growth, lead qualification and sales activities.

The company’s long-term vision is to build an automated revenue generation infrastructure that allows small and medium-sized businesses to access enterprise-class marketing capabilities without enterprise-class costs.

The platform may eventually act as a unified growth system that manages the entire customer acquisition pipeline for SMBs.

If successful, Mega believes its model could reshape the way small companies approach marketing in the age of AI.

By replacing marketing workflows with automated systems capable of continuous optimization, the company aims to give small businesses the ability to compete with larger organizations in the growing digital marketplace.