Peacock is expanding into AI-driven video, mobile-first live streaming, and gaming

Peacock makes a clear bet on two things: AI and mobile-first entertainment.

Based on what the broadcaster previewed at yesterday’s press event, Peacock’s mobile app will look a lot like a mix of TikTok, a casual gaming hub, and a streaming service.

From the AI-powered live video experience “Bravoverse” narrated by a digital avatar of TV host Andy Cohen to live streaming of NBA and mobile games, Peacock is rolling out several new features designed to keep viewers entertained on their phones for even longer.

The big reveal was a new feature called “Your Bravoverse,” aimed at viewers who are deeply rooted in the Bravo fandom, home to addictive reality franchises like “The Real Housewives” and “Vanderpump Rules.”

The feature pulls short-form clips from over 5,000 hours of Bravo footage and stitches them into personalized playlists. The best part (arguably) is that your guide will be an AI-generated avatar of Andy Cohen, the famous host of “The Real Housewives” franchise reunion.

Users will begin the experience by selecting their favorite Bravo shows and iconic moments. From there, the AI ​​creates a personalized stream of clips. Then Cohen’s image acts as a narrator, introducing moments, connecting storylines, and even new shows that viewers may not have seen yet.

After that, Peacock says the program uses computer vision to identify important stories and moments throughout its library. AI agents trained on Bravo’s fan behavior help determine what viewers care most about, while the platform aggregates clips across seasons and franchises. The result, according to Peacock, is over 600 billion possible viewing variations.

If Peacock was looking for passionate fans to test AI storytelling, Bravo viewers might be the perfect audience. Fans of the franchise are famously devoted, and Reality TV is creating bite-sized clips to boot. According to the company, the average Bravo viewer watches about 24 hours of Bravo content per month, and some of the most dedicated fans watch up to 75 episodes every month.

“Your Bravoverse” launches on mobile this summer, with living room devices expected later.

Additionally, Peacock is experimenting with new ways to watch live sports on mobile. The company announced that fans will soon be able to stream live games in a live format, powered by AI-driven real-time cropping optimized for phone screens.

The feature will debut in beta during NBA games this spring. Users will experience live streaming within Courtside Live, the mobile viewing feature that Peacock debuted for the 2026 NBA All-Star Game. Courtside Live allows viewers to switch between multiple camera angles alongside the main stream, creating a more immersive way to follow the action.

This builds on its short-form video feature introduced last year. The feed displays clips from Peacock’s catalog, including TV shows, movies, sports, and news. This summer, the company plans to expand this feature by offering a dedicated video section of the app, a move clearly inspired by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms compete with social media for viewers’ attention.

Peacock is not alone in exploring short video. Disney+ launched its own short-form mobile feed for US users on Thursday, showing episodes and episodes of their shows and movies. Netflix also said it plans to expand its short video features to promote new video podcasts.

This is also not Peacock’s first experiment with AI. For the 2024 Summer Olympics, the platform introduced an AI-generated summary that created personalized 10-minute summaries of the previous day’s events, narrated by an AI voice simulated by sports announcer Al Michaels.

The company is also expanding its mobile gaming lineup after introducing mini games to the app last year.

The broadcaster is launching two new mystery games, Law & Order: Clue Hunter and Public Eye, both from AI startup Wolf Games, co-founded by Elliot Wolf, son of “Law & Order” creator Dick Wolf. NBCUniversal announced a partnership with Wolf Games in October to create immersive games, which involve collecting clues and using an AI assistant to help solve crimes.

Also, Peacock adds a daily trivia experience based on the iconic Jeopardy! game. The title joins existing games on the app, such as Wheel of Fortune and Daily Swap.

All of these updates point to Peacock’s grand strategy. Instead of competing like a traditional streaming service, the platform is trying to reshape its programming into something more interactive. The change comes as the service looks for new ways to drive engagement and growth.

Although Peacock has recently added subscribers, the platform is still operating at a loss. Peacock has grown to 44 million subscribers, up from a peak of 41 million subscribers for three consecutive quarters last year. However, the broadcaster reported a loss of $552 million in Q4 2025.