Picsart now allows creators to ‘hire’ AI assistants through the agent marketplace

AI-powered design platform Picsart is launching an AI agent marketplace, allowing creators to “hire” AI assistants to help them with specific tasks, such as resizing and recomposing social content, or editing product images in Shopify.

With over 130 million users worldwide skewing towards Gen Z, Picsart is like the most advanced Canva for social media managers and content creators. The company reached unicorn status amid the booming creator economy in 2021, but remains active by continuing to build its AI-powered products to serve the current market.

The timing is good for Picsart to launch such a market, as viral projects like OpenClaw have fueled the industry’s demand for AI chatbots that can fulfill requests like a personal assistant.

“Creators have been stuck as the operator of the entire workflow — the one who does, not the one who decides,” said Hovhannes Avoyan, Picsart’s founder and CEO, in a statement. “Our agents change that relationship – you set the direction, the agent builds a plan using real data, you approve, it executes.

Picsart says it will introduce more exclusive agents each week, but to start, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap.

Flair Agent is perhaps the most sophisticated of the bunch, integrating with Shopify to act as an assistant for online store owners. The agent analyzes market trends to make recommendations on how the store can improve, such as suggesting that we edit product images to make them look more cohesive. In a future update, Flair will be able to run A/B tests and identify products that aren’t performing well to provide ongoing recommendations on how the creator can improve their sales.

Resize Pro Agent can resize photos and videos to the recommended size for a variety of different platforms, but uses AI to automatically expand the frame if the original media doesn’t fit a certain size. AI is expected to ensure that resized images look like they were written on purpose and not just carelessly cropped.

The Remix Agent invites the creator to define a style, such as “vintage film,” “watercolor,” or “cyberpunk” and organize an existing photo library to fit that theme, while the agent feature allows users to bulk change photo backgrounds.

For an agent like Flair, who has to work behind the scenes equally to analyze store data, it will be very helpful for users to chat with these agents on WhatsApp or Telegram. Picsart includes those applications in particular as their APIs enable businesses to set up AI chatbots; but as more platforms add similar tools, functionality can be expanded.

“As agents access the messaging that creators already use, that conversation happens anywhere – at your desk or on the subway,” Avoyan added.

In some cases, AI agents can be a problem, as any LLM-based software has the ability to lie and may take actions that the creator did not intend. But Picsart allows users to set “levels of autonomy” in agents like Flair, which provide the option to require the creator’s permission before taking any action. These agents should also be less vulnerable to injection attacks than most public-facing agents, assuming that Picsart does not outsource agents that interact directly with customers or the Internet at large.

Like many other AI tools, Picsart offers a free plan with just a few AI credits per week, but users can get more capacity when they pay for a premium subscription, which starts at around $10 per month if billed annually. To use the AI ​​agent, you will probably need a paid plan.