Google is introducing a new way for users to sideload Android apps that still protect against scams

After settling its long Android app antitrust battle earlier this month, Google said Thursday it will make it easier to install Android apps outside of the Google Play Store. The company shared new details about an “advanced streaming” setting that will allow Android device owners to turn off the authentication requirement, preventing users from sideloading apps.
The tech giant announced last year that it would require all Android apps to be registered by certified developers to be installed on certified Android devices. By doing so, the company aims to limit the ability of bad actors to spread malware, commit financial fraud, and steal users’ personal data through apps outside of the Google Play Store.
While additional security measures can help reduce those risks, some Android users want the freedom to install unverified apps and accept responsibility if those apps are unsafe.
With the new “advanced flow” setting, users will be able to perform a one-time process to disable these additional protections while still helping to prevent scams.
The process begins by enabling developer mode in Android’s system settings, a step designed to prevent any error triggers or “one-tap” bypasses that bad actors often use in high-pressure scams. Google notes that scammers often exploit fear to create a sense of urgency in their victims, using tactics such as threats of financial ruin, legal trouble, or harming a loved one. And they often sit on the phone with the victim and guide them through the process of disabling security protection on their device.
Globally, 57% of adults will experience a scam in 2025, according to a report by the Global Anti-Scam Alliance (GASA), cited by Google.
After enabling the developer mode, there is a quick check designed to make sure that no one is training the user to disable their protection. Users will then restart their phone and re-authenticate, a process that cuts off any remote access or active phone calls the scammer might use to track down a potential victim.
After a one-time, one-day waiting period, users will be able to verify that they are indeed the ones making the change. Since fraudsters often rely on immediacy, this waiting period gives users time to think, Google explains. Once the time is up, device owners can use biometric authentication, such as fingerprint or face unlock, or use their device’s PIN to confirm the change.
Once the process is complete, Android users will be able to install apps from uncertified developers outside of the Google Play Store. Users can choose the option to enable this for 7 days or permanently. Google says users will still see a warning that the app is from an unverified developer for security purposes, but users will be able to bypass the warning with a tap.
The company notes that in addition to this new flow, it also offers free, limited distribution accounts for students and hobbyists who want to share apps with a small group of up to 20 users without verifying their account with a government ID and registration fee.
These changes follow the resolution of a year-long legal battle between Google and Fortnite maker Epic Games over anti-competitive issues in the Google Play Store. As a result of this settlement, Google said it will reduce its Google Play Store commissions to 20% on in-app purchases, with another 5% set aside if app developers choose to use Google’s payment system.



