WordPress.com now allows AI agents to write and publish posts, and more
Web hosting platform WordPress.com is embracing AI agents, a decision that could change the look and feel of the web. The company announced on Friday that it will now allow AI agents to write, edit, and publish content on customer websites, and manage comments, update and edit metadata, organize content with tags and categories.
All of this is controlled through an interface where the website owner explains what they want to do using natural language commands.
With these new capabilities, websites can be created almost entirely and run by human-controlled AI agents. This lowers the barrier to setting up and maintaining websites; it can also help populate the web with content written no longer by humans, but by machines.
As a publishing platform, WordPress powers over 43% of all websites on the Internet. The hosted version on WordPress.com represents only a fraction of that number. However, its network of websites has a huge history, seeing 20 billion page views and 409 million unique visitors every month.
The new AI capabilities follow the introduction of MCP support on WordPress.com last fall. MCP, or Model Context Protocol, is a new standard that allows applications to provide context to large-scale language models (LLMs). With WordPress.com’s MCP support, AI assistants were able to connect to the platform to provide customers with visibility into their site’s content, settings, and statistics from their preferred AI application, such as Claude Desktop, Cursor, VS Code, or others.
Now, WordPress.com will allow AI agents to not only read site content but also create posts, landing pages, About pages and make structural changes.
At launch, AI agents will also be able to approve, respond, and clean up comments; create, rename, and rearrange categories and tags throughout the site; and modify other text, captions, and titles to improve the site’s SEO. These changes and others are all tracked in the site’s Activity Log, company notes.
Customers can write drafts for their AI agent to publish, tag, and categorize, along with a meta description. But they can choose to let their AI agent create a post or page by defining what they want to publish. The company says all changes require user approval, and AI-written posts are automatically saved as drafts.
Despite these limitations, the expanded capabilities can greatly speed up the creation of websites where people aren’t doing much of the content creation.
The company also notes that the AI agent can search for a site’s theme and design before it starts creating content, so it understands how to use the same colors, fonts, spacing, and block patterns.
To enable the new functionality in their account, WordPress.com customers will go to wordpress.com/mcp, and switch to the functionality they want to use. They can then connect their favorite AI client, such as Claude, Cursor, ChatGPT, or any other MCP-enabled tool, and start creating.
While there may be concerns about what this means for the state of web content, it’s important to note that AI-authored posts can provide human readers with insight into how these models write and engage. Meta recently acquired a social network called Moltbook, where AI agents are allowed to post, reply, and interact with others. Anthropic also tried to allow an AI blog, with human moderation.
