Google is bringing its Veo video production model to Google Ads worldwide
Advertisers can now produce short videos directly within Google Ads using Veo, Google’s most advanced video production model — no video production required.
How does this work. Upload up to three still images to Asset Studio and Veo generates videos of up to 10 seconds in natural motion, tailored specifically for YouTube formats and audiences. These can then be converted into ready-to-use ads using customizable templates.
What else can I do. Combined with Nano Banana, marketers can continuously adapt creative – changing backgrounds, adjusting messages, and tailoring content to specific audience interests.
Big picture. This follows Google’s previous release of video templates and automated video creation for Demand Gen campaigns, and represents the next step in Google’s plan to make video creativity accessible to advertisers of all sizes without dedicated production resources.
Why do we care. Video has always been more effective than static creative on YouTube – but producing it has always required time, budget, and expertise. Veo removes most of that barrier, allowing advertisers to turn existing brand images into polished video ads in minutes. For groups running very heavy image campaigns that can’t compete for video placement, this changes the equation significantly.
Early testing. Hop Skip Media founder Ameet Khabra shared the first results of an experiment he conducted demonstrating a video he created on LinkedIn. His review says:
- “Consumer products with clean graphics and a natural motion sense will get the most out of this”
An important point. As Google continues to build AI creative tools directly into the ad platform, the gap between advertisers with production budgets and those without is narrowing. For anyone who finds it difficult to find a budget to produce videos and have a reasonable stock of natural motion, now would be the best time to check out the AI-generated video in Google ads.
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