Amazon unveils smaller Fire TV Stick HD, opens Ember Artline TVs for pre-order

On Wednesday, Amazon announced the launch of its new Fire TV Stick HD and Ember Artline televisions, both of which are now available for pre-order.

After the first-generation Fire TV Stick HD was released two years ago, Amazon has created a new model that is its smallest streaming device to date, the company said. Launched in 2024, the Fire TV Stick HD served as an entry-level device, replacing both the previous Fire TV Stick and Fire TV Stick Lite. This approach aims to simplify Amazon’s range of Fire TV streaming devices by combining two entry-level options into one.

The new model is almost 30% thinner than before, which can appeal to customers who want portability without compromising on performance.

Additionally, the Fire TV Stick HD is said to run up to 30% faster, which will help apps load faster. It also comes equipped with Wi-Fi 6 and Bluetooth 5.3 for enhanced connectivity.

A key feature of the Fire TV Stick HD is Alexa+, Amazon’s AI assistant. Users in the US, Canada, and the UK can request information about characters, discover new games, and manage smart home devices using voice commands thanks to AI.

Amazon is also introducing a new “Adaptive Display” setting for the HD model, designed to improve accessibility by making text, menus, and content more visible and easier to navigate. The feature will increase the size of small things like text and menus while increasing the artwork so everything feels balanced. Customers can choose from different size options to customize their viewing experience. This will be launched in the coming months, Amazon said.

The Fire TV Stick HD is priced at $34.99 and is available for pre-order. It will ship on April 29 to Canada, Mexico, US, UK, Japan, Australia and New Zealand.

In addition to the Fire TV Stick HD, Amazon has opened pre-orders for its Ember Artline televisions, designed to compete with Samsung’s Frame TV. First shown at CES 2026, these TVs focus on beauty and performance.

One of the highlights of the range is the option to choose from 10 different magnetic frames that fit into the edges, available in colors such as Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite, and Silver, making it easy to connect with home decor.

Notably, Ember Artline also includes an AI feature known as “Match Room,” which helps users select artwork that matches the TV’s surroundings. Users can choose from over 2,000 free art pieces and connect their TVs to Amazon Pictures for an even wider selection of pictures.

Like the Fire TV Stick HD, Ember Artline TVs use Alexa+, which allows voice commands to search for content and control playback.

This month, Amazon introduced a new feature to US customers that makes it easier to transfer content between Fire TV devices. Users can ask Assistant to move a TV show or sports game from one Fire TV device to another. The company says the feature will start rolling out to Prime Video and expand to more services over time.

Ember Artline televisions feature a 1.5-inch slim profile and 4K QLED display with HDR10+ and Dolby Vision support. Available in 55-inch and 65-inch sizes, they start at $899.99. The TVs can now be pre-ordered, with shipments starting on April 22 in the US and Canada, followed by the UK and Germany.