groas presents a completely independent approach to the management of Google ads

For 20 years, Google ad managers have followed the same basic model: you log in, review performance, make changes, and hope they work before the next login.

Agencies, freelancers, and in-house teams all work this way, as the tools have changed. Spreadsheets were left to scripts, and scripts gave way to automated bidding, but the main loop didn’t change – someone still had to sit on the account.

groas aims to change that model by introducing a system designed for end-to-end campaign automation.

Our company announced today that it has developed a completely independent system designed to match or exceed PPC performance benchmarks seen in internal testing. It’s designed to work without traditional manual authorization or constant dashboard monitoring.

From campaign creation through bid management, ad copy creation, keyword optimization, negative keyword pruning, budget allocation, and dynamic landing page deployment – and everything else you can do in the Google Ads console and beyond – the entire workflow is now automated, 24/7.

The system works on a distributed network of special AI agents that handle different parts of campaign management and communicate in real time.

We didn’t start here.

Last year, groas was introduced as a lightweight product that featured optimization recommendations for you to review and use. It’s the same model that most PPC brands still follow.

By the founder’s own admission, it was an incredible v1. But what it lacked in complexity, it made up for in something very important: real data from a large volume of real campaigns at scale.

Hundreds of early customers around the world are signing up and connecting their Google Ads accounts, representing multiple levels of ad spend, campaign structures, and conversion goals.

This wasn’t a straightforward little piece. They cover a wide range of industries and niches – from local businesses spending a few thousand a month to large agencies managing seven-figure monthly budgets across client portfolios.

That diversity was the most important asset of the design.

Custom-trained, fine-tuned models now power systems in this range – not static data sets or simulations, but live campaigns with real money on the line across every industry and budget segment.

Without that foundation of early adopters, what groas is today would not exist. The training data that enables independent management comes from handling real dollars across real campaigns, learning what worked and what didn’t under conditions the artificial environment can’t replicate.

David Pourquery, founder and CEO of groas, said:

“We kept seeing the same pattern. We would come up with a recommendation that would clearly improve performance, and it would sit there for days or weeks because the account manager was busy, or the client needed to approve it, or someone was on vacation. The information had a shelf life, and by the time it was first used, the data had moved on. So we stopped recommending and started doing.”

That realization prompted a complete six-month rebuild. The result is a system of interconnected AI agents, each specialized in a different aspect of campaign management, collectively processing over 100,000 data points per campaign hour.

The network handles the range of tasks typically done within the Google Ads console without the limitations of working hours, mental load, or trade-offs that come with managing multiple accounts. The system automates many day-to-day campaign management tasks that would otherwise require manual input. If you didn’t have time to do it, the agents would.

From day one, groas built dynamic landing pages into the system, implemented and continuously A/B tested to find winning combinations of messaging, layout, and calls to action for every campaign. groas deploys them with a single line of JavaScript on your existing site – no developer services, no new hosting, no CMS changes. The system tests and iterates 24/7, designed to improve conversion rates through continuous testing.

There is absolute undo potential for each agent’s action, but the point is that you don’t need to constantly check what you’re hearing or Google Ads. Weekly reports are emailed, summarizing activity, while a dedicated PPC account manager oversees everything groas does around the clock.

The ride is completely closed. After registration, your groas account manager studies your business, evaluates your existing Google ads accounts, and delivers a detailed action plan within 24 hours. From there, they use everything for every groas and Google Ads without any work on your part.

Less than a year since transitioning to full autonomy, groas now controls eight figures in monthly ad spend across its client base. Every account has come through organic acquisitions or direct referrals – the company has not used any paid acquisitions to date.

The client base consisted of two profiles:

• Businesses move away from agency relationships when the results are not commensurate with the costs. These are companies that pay $5,000 to $15,000 per month and want consistent and transparent performance. groas provides an alternative to automating daily operations while reducing administrative overhead.
• Agencies. Now this is the big part. Agencies connect their clients’ accounts privately, consolidate costs into your existing fees, and let the agent network handle day-to-day operations while their teams focus on strategy, creative direction, and client relationships. The implementation works behind the scenes within the agency’s workflow. groas turns a labor-intensive, low-cost service into something that scales without additional inventory. Groas offers 30% lifetime recurring commission for referrals, but most of you choose to pay yourself and keep the limit.

Google’s automation – from Performance Max to AI Max to game-wide optimization – has pushed the industry into black box control for years. Many marketers feel that they are losing visibility into what is really happening within their campaigns. Meanwhile, agencies and recommendation-based products still use the old loop: review, recommend, wait for approval, apply, repeat.

groas takes the stage that wasn’t there. Instead of helping you manage campaigns better or rely on Google’s automation, it takes you out of the operational loop while keeping you informed with a dedicated account manager.

The PPC industry has spent two decades debating how much money to automate. Groas is the first to answer “everything” and back it up with eight figures of managed spending.

The growth points to something the industry has been missing for years. The barrier to the effectiveness of Google ads has often been manual limitations – limited by the time, attention, and volume of data generated by modern campaigns.

groas didn’t build a better recommendation engine – it reduced the need for a traditional recommendation-based workflow.

Groas start at $999 per month for up to $15,000 in managed ad spend, up to $6,999 per month for up to $150,000. There are no contracts, lock-ins, or setup costs. The only requirement is at least $2,000 per month in Google ad spend — below that, there isn’t enough data for agents to successfully optimize.

Read more about how groas works groas.ai.