What if you could take out your doomscrolling? That’s the premise of the new Noscroll, which offers an AI-powered bot that can browse your social feeds, news sites, and other online chats, and text you when something important happens.
“No feed. No brains. No ragebit,” reads Noscroll’s pitch to users. “Just a signal.”
The idea itself is very simple — it’s a bot that reads the web for you. But to work, a lot needs to go on under the hood.
Nadav Hollander – previously CTO at NFT marketplace OpenSea after selling his financial startup to the company in 2022 – said he built Noscroll because he found himself in a love/hate relationship with X. He was taking a break after leaving his job at OpenSea, and spent a lot of time on social media.
“It’s incredibly entertaining and really educational in ways you don’t get in mainstream media,” Hollander told TechCrunch. “But it’s culturally toxic, and it’s very offensive to read,” he said, comparing it to the equivalent of fast food. “You feel bad behind you.”
Hollander said he wants to leave the show without missing news and content. That inspired him to create Noscroll, which was launched a few days ago to the public.
To get started with the service, simply text a Noscroll AI agent directly at (415) 583-7721, and they’ll send you a link to connect your X account to the service. This verification provides Noscroll with information about your likes, bookmarks, accounts and subsequent posts.
The bot uses off-the-shelf AI models that run on the company’s proprietary infrastructure. The models are customized with a lot of information, so the bot has its own unique voice and communication style.
You can chat with the AI agent in natural language, telling it what kind of news or topics you want to keep up with, and what you don’t care about. It will then prepare a sample summary.
To work, the AI pulls information from beyond X, including news sites, blogs, Reddit, Hacker News, Substack, and more. It can even go into things like research papers, local politics, and any other sources you might need. (You can recommend some sources, too, if anyone wants to make sure they check.)
Then, instead of spending your time scrolling through endless social media feeds to keep up with the news you care about, Noscroll will send you news alerts via text at whatever cadence works best for you. For example, a casual user might want to get a weekly update on a topic, while a news junkie might want articles several times a day.
These articles are essentially a collection of news links and a short AI summary of the article. If you want to know more, you can tap the links to open them in your favorite web browser and read the article in full.
You can also respond to the AI bot to ask questions and have conversations about the stories you’re reading, just like you would with other AI chatbots. Or you can add it to a group chat or a Telegram group so others can share the service. (Other chat apps will be supported later, we’re told.)
The bot also knows when there are top stories you need to see right away and will text you as they happen.
the sample collection sold it to me. you have registered pic.twitter.com/knq4qYmtBN
– Alex Kwon (@startupppa) April 22, 2026
Over time, the AI learns what you care about and uses that to better tailor the types of information it sends you, the company says.
While the bot currently costs $9.99 per month to use, it will send you a sample newsletter for free so you can customize it to your interests and try it out for 7 days. You can cancel your subscription at any time. Hollander notes that Noscroll may try variable pricing in the future.
While there are obvious uses for those in the tech industry who struggle to keep up with the constant stream of daily AI news and updates, Noscroll isn’t limited to tech topics. You can catch up on anything: Reality TV, your favorite band, local news, posts from your friends, your unread newsletters, or anything else you find interesting.
Hollander is surprised to see how people use it without technology.
“People [are] following the news of more anime industry and the opening of a restaurant in Kyoto,” he said.
Users try to stay on top of job listings, track layoffs, and more. Journalists have also used this tool to follow things like local politics and events.
“I think the archetype that’s interesting is anyone who has a technical need to be online a lot and follow things very closely. It’s very useful to have a deputy to do that for you on any of your hits,” he adds.
The AI bot has seen rapid adoption, he says, and is already attracting investor interest. Hollander, who built the bot alongside his friend, an open-source developer from the crypto world who goes by the username @z0age on X, says the two haven’t decided what to do with the incoming attention yet.
Noscroll is available to try from Noscroll.com by clicking the “submit your agent” button.
If you shop through links in our articles, we may earn a small commission. This does not affect our editorial independence.
