A Google patent suggests it could replace your landing pages with AI versions

Google’s patent suggests that Search can take you away from the results page to a highly personalized AI-powered page that answers your query instead of sending you to a website.

Patent. The patent, an AI-generated content page tailored to a specific user, was filed by Google over a year ago and granted last month.

This patent describes a system that uses AI to automatically create a custom landing page when you search. Instead of sending you to a standard home page, it generates a page tailored to your purpose and organization’s content.

Patent abstract. Here is a copy of the patent abstract:

“Methods for generating an artificial intelligence (AI) generated page for a first organization. The system may include a machine-learned model configured to generate an AI-generated page. The system may receive from a user device associated with a user account, a user query. In addition, the system may generate a search result page for the user’s query that has a first search result page related to an organization first search page. A first search result for an organization page. It can calculate a landing page score for the first page The system can create an updated search result page based on a landing page score that exceeds a threshold, an updated search result page with a navigation link to the original AI-generated page.

For example. Here’s a hypothetical example: You search for “wide foot waterproof hiking boots” at a major retailer like REI or Amazon. Usually, clicking on the result takes you to the standard Hiking Boots page, and you have to sort them yourself. Instead, Google can use AI to create a new page that delivers a customized, pre-filtered result.

Credits. This was spotted by Brandon Lazovic and posted by Joshua Squires on LinkedIn. Squires wrote:

• “In short, Google will use AI to generate a page that looks like your website but rebuilds the entire page structure dynamically, in real time, and puts it higher in the SERPs. This throws up all kinds of red flags for me.”

Glenn Gabe wrote:

• “If you thought AIOs were pissing people off, just wait for AI-generated landing pages from Google. Yes, Google can create new landing pages from SERPs if yours isn’t enough (based on this patent).”

And Lily Ray added that this is “Horrible to be honest.”

Why do we care. This is just a patent and does not mean that Google is doing this now or will do it in the future. Some may see it as AI Overviews or AI Mode. Either way, it’s worth reading if you want to understand how Google thinks.