Digital Marketing
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The real reason exits are killing ecommerce conversions
The data on online shopping cart abandonment rates is not good. Even if you think it’s high, you might be…
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Athena reflects Zeta’s push into AI-driven marketing systems
Zeta Global is pushing its AI strategy to a new level with today’s general availability of Athena, positioning it as…
Read More » Why AI personalization comes with strict limitations
Consumers are still concerned about privacy, but they are getting more comfortable trading data for better product recommendations. Share a…
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Why performance marketing stops working
Great CMOs, CEOs and CFOs thrive on honest insights and known truths, things that are intellectually understood but often forgotten.…
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Will AI end SEO?
AI will not make SEO obsolete, but it will change the way the work is done. There is a growing…
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AI generates sales and improves judgment
As AI promises to automate 90% of your administrative tasks, are you ready to risk the future of your brand…
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The hidden costs of a chaotic content workflow
Most content team inefficiencies are not due to talent or resources, but to the absence of a defined system. In…
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ActiveCampaign expands its AI capabilities with context and scale
ActiveCampaign expands its Active Intelligence capabilities with new user experience and AI features. The new capabilities expand on ActiveCampaign’s vision…
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Why email is now a proprietary and delivery infrastructure
If you look at the continuous introduction of new channels and platforms, you would think that the email share of…
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3 ways to reduce bias in AI for better context
Of all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we…
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