SEO & Blogging
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Website Visibility Vs. Reputation – GetSocialGuide
Website Visibility vs. Reputation: How to Maintain Brand Search Results Learn how content is spreading across search and social media…
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Why Google’s Performance Max advice often fails new marketers
One of the biggest reasons new advertisers end up with Performance Max campaigns that don’t work well is simple: they…
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Microsoft launches Publisher Content Marketplace for AI licensing
Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a program that allows publishers to license premium content to AI…
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Rethinking Access: AI Ads, Social Subscriptions and the Future of Search
The year may have just begun, but 2026 is already proving to be an important time for digital marketing. From…
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Google Ads API update enables Performance Max per channel
As part of the introduction of the v23 Ads API, Performance Max campaigns can now be reported by channel, including…
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Why information now shapes search visibility
SEO has historically been a function of reverse engineering algorithms. Keywords, links, technical compatibility, repetition. But that model is being…
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The internal and agency debate misses the real problem of paid media
For years, discussions about paid media have revolved around one question: should companies build in-house teams or outsource to agencies?…
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Kirk Williams discusses why client eligibility is so important
In episode 339 of PPC Live The Podcast, I speak with Kirk Williams, a long-time PPC expert who has been…
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The latest jobs in search marketing
Do you want to take the next step in your search marketing career? Below, you’ll find the latest SEO, PPC,…
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Is SEO a product channel or a performance channel? Now there are two
For a long time, SEO was the simplest marketing equation: Top rank → Get more traffic → Fill the sales…
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