Welcoming the Year of the Horse with vigor and purpose in Singapore
The Lunar New Year is always a moment to stop and reflect on what has passed before setting goals for what is yet to come.
At our recent Chinese New Year lunch in Singapore, hosted by Inside One, impact.comContentsquarecustomers and partners gathered to mark the start of Year of the Horse. Over lo hei, lively conversations, and a few lucky draw moments, the afternoon captured the spirit of the season: Optimism, momentum, and shared progress.
What the Year of the Horse represents
In the Chinese zodiac, the Horse symbolizes movement, power, and forward momentum. It is associated with action, self-confidence, and the motivation to move decisively once the direction is clear.
This is not the year to stand still or overthink. A year that rewards focus, consistency, and purposeful movement, a theme that felt important as leaders discussed the coming year.
That sentiment echoed throughout the afternoon. “Motivation does not come from doing more,” he said Orkan AkcanAPAC Managing Director at Insider One, “It comes from doing what really matters, consistently. The brands that will win this year are the ones that move with purpose and build closer to their customers.”
In an age of speed and change, clarity of focus becomes a competitive advantage.
A year made of clarity and knowledge
As brands look ahead, one challenge is clear: Going fast shouldn’t come at the expense of understanding customers.
That balance has been reflected in discussions about digital information and data.
““Good events did not happen,” he said Andrew ElturkSingapore Country Leader at Contentsquare. They come from knowing how people move, where they hesitate and why it frustrates them.
In the Year of the Horse, understanding becomes the compass that guides momentum.
Success is built on collaboration
The lo hei session was the highlight of the afternoon. It is led by Jonathan LeeThe Senior Account at atmpt.com, brought the room together for a shared time of purpose, strength, and hope for the coming year.
“Lo hei is about prosperity. It’s about moving forward together,” thought Lee. “The strongest growth comes when our partners, teams and customers are aligned and willing to build together.”
It was a fitting reminder that while the Year of the Horse favors speed and momentum, true prosperity is built on cooperation and trust.
Looking ahead
Besides the traditions, awards, and festivities, the lunch served as a shared reset for the coming year. A reminder that meaningful progress comes from shared purpose, clear focus, and honest collaboration.
As we enter the Year of the Horse, we look forward to building momentum with our customers and partners. With confidence. On purpose. And with the belief that the strongest growth is always shared.
新年快乐. Here’s to a year of moving forward and lasting prosperity.
