A new applied learning approach from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns through scenario-based training – not just theory.
What’s going on. Performance Max’s new learning curve includes three continuous courses focused on real-world setup, optimization and problem solving. The structure is designed to allow marketers to learn at their own pace while building practical skills that they can immediately apply to live campaigns.
Each course targets a different level of expertise, from basics to advanced techniques and certifications.
What is included:
Lesson 1: Basics
- Introducing Microsoft Advertising Performance Max campaigns include essentials.
- Perfect for beginners who want to understand how PMax campaigns work.
- It focuses on core concepts and terms.
Lesson 2: Manual setup
- Setting up Microsoft Advertising Performance Max campaigns provides a guided tour.
- Designed for marketers launching their first PMax campaign or refreshing their skills.
- It walks you step-by-step through creating a campaign and answers common setup questions.
Lesson 3: Advanced implementation
- Using and optimizing Microsoft Advertising Performance Max focuses on context-based learning.
- It is aimed at advanced users who are developing tactical and development skills.
- It includes practical tools such as checklists, videos and reusable reference materials.
How does this work. The third lesson introduces embedded support features that allow students to access guided learning resources during the assessment by using the “Help me understand” option. Users can review specific concepts in context and return directly to their questions.
Profit. Students can spend more time on weak areas while improving quickly on familiar material.
Confirmation fee. Completing the advanced course unlocks the opportunity to earn the Performance Max badge. Evidence demonstrates ability to implement and develop PMax campaigns and apply best practices to real-world situations.
The badge can be shared digitally and verified through Credly, making it easy to appear on professional platforms such as LinkedIn.
Why do we care. This update from Microsoft Advertising makes it faster and easier to build real, work-ready skills for running Performance Max campaigns — not just theoretical knowledge. Applied, scenario-based training helps marketers avoid common setup mistakes, prepare campaigns with more confidence, and improve performance on live accounts.
In addition, shared information adds credibility to professionals, demonstrating proven expertise to clients and employers.
An important point. A new learning approach aims to bridge the gap between training and practice. By combining applied scenarios, focused support and validation, it provides marketers with a structured path to build confidence – and prove it – in Performance Max campaign management.
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