Ultrahuman bets on redesigned smart ring to win back US market after Oura controversy

Ultrahuman on Friday unveiled a new smart ring with longer battery life and a redesigned form factor, as the Bengaluru-based wearable maker seeks to revive its US business that was disrupted last year by a patent dispute with rival Oura.

The Ring Pro, Ultrahuman’s third-generation smart ring, offers up to 15 days of battery life — compared to four to six days on the Ring Air — and costs $479. It will be available for pre-order worldwide, except for the US, with shipping starting in March.

Ultrahuman’s US business was disrupted in October 2025 after the US International Trade Commission – the federal agency that handles trade disputes – ruled in favor of Oura in a patent dispute. This decision prevented the start of new imports into the country, although existing stocks continued to be sold. The contribution was significant. The US accounts for about 45% of Ultrahuman’s nearly 700,000 daily active users worldwide, according to founder and CEO Mohit Kumar.

In August 2025, Ultrahuman also filed a separate patent infringement suit against Oura in the Delhi High Court, where the matter is still pending.

Meanwhile, in order to enforce Oura’s patent, Ultrahuman developed the Ring Pro with a new design, Kumar told TechCrunch, adding that the device has been submitted to US Customs and Border Protection for approval. US Customs and Border Protection to obtain a permit to ensure that it can be legally brought into the country.

Despite the disruption in the US, Ultrahuman is currently operating at an annual revenue of approximately $150 million, Kumar said. It reported $64 million in operating income for the fiscal year ending March 2025. The startup remains profitable after taxes, although margins are expected to be narrow due to litigation costs, pricing, and the redesign effort, he added.

Alongside the new ring, Ultrahuman is introducing Jade, a real-time “biointelligence” system that analyzes user health data across its devices and services to generate personalized insights and recommendations.

Kumar said Jade is designed to go beyond retrospective health summaries to real-time, actionable guidance.

“A lot of AI tools today look back at your data,” he said. “Jade is designed to respond to your health in real time and actions that users can take.”

Kumar said Jade will be available to all Ultrahuman users, including those using the old Ring Air, and currently does not require registration.

The Ring Pro features a redesigned heart rate sensing architecture for improved signal quality during sleep and a new dual-core processor to improve data accuracy and on-device computing. The device can store up to 250 days of health data and weighs about 5% to 6% more than the Ring Air, which launched in July 2023 for $349.

Ultrahuman also introduced a Pro Charger with up to 45 days of battery life to support charging on the go and enable quick updates and diagnostics by connecting a direct charge. It charges and supports wireless charging with Qi, the same standard used by most modern smartphones.

Women account for 68% of Ultrahuman’s users, up from about 65% a year ago, Kumar said, reflecting strong adoption of women’s health features for beginners.

Ultrahuman also offers subscription-based services across its extensive health platform, including a training and recovery program called PowerPlugs, a Blood Vision metabolic panel, Ultrahuman Home, and a continuous glucose monitoring offering. Subscriptions account for about 16% of Ultrahuman’s revenue, while Blood Vision accounts for about 5% to 6% of the business, Kumar said.

Key growth markets for Ultrahuman include the UK, Canada, Australia, and India, Kumar told TechCrunch, with the latter contributing about 8% to 9% of total revenue after recent investments in local customer support.

Global smart ring shipments are expected to grow nearly 80 percent year-on-year through 2025, driven by demand for wearables with advanced sleep tracking and long battery life, said Anshika Jain, senior analyst at Counterpoint Research. Oura continues to lead with more than two-thirds of the market, while Ultrahuman holds the second position.

Jain added that future leaders in the category will be defined by sensor accuracy, AI-driven insights, and seamless ecosystem integration.

Separate IDC data showed global smart ring shipments rising nearly 30% year-on-year in Q3 2025 to nearly one million units, driven in part by demand for off-screen fitness trackers, said Navkendar Singh, vice president at IDC India. Ultrahuman captured about 25% of the market during that time, per IDC.

Founded in 2019, Ultrahuman has raised nearly $55 million to date and counts Alpha Wave Incubation, Blume Ventures, Steadview Capital, and Nexus Venture Partners among its investors.

Ultrahuman, Kumar said, is building additional manufacturing capacity to support demand for the Ring Pro in the coming months.