Google is launching Ask Advisor across the Ads, Analytics and Merchant Center
Google is introducing Ask Advisor, Gemini’s powerful new AI partner designed to work across Google Ads, Google Analytics, Merchant Center and the Google Marketing Platform as announced today at Google Marketing Live 2026.
Driving news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem.
According to Google, this tool can help advertisers launch campaigns, analyze performance and make recommendations for optimization without needing to switch between products.
For example, a marketer might ask an Advisor to “find new customers for my hair care products,” and the system will automatically pull product information from Merchant Center and help create a campaign in Google Ads.
How does this work. Ask Advisor connects Google Ads, Analytics, Seller Center and Marketing Platform through a powerful Gemini interface. The system can access campaign, audience and product data across products to generate recommendations, automate set-up tasks and more insights based on marketer goals.
Ask a Consultant and combine reporting data from both Google Ads and Google Analytics to interpret campaign performance and recommend next steps.
Google says the goal is to make advanced campaign management and analytics more accessible, even to marketers without deep expertise or analytics.
The launch expands Google’s growing portfolio of in-product AI agents and positions Gemini as the central operating layer for all advertising and measurement tools.
Why do we care. Ask Advisor represents one of Google’s clearest steps into the agency’s advertising workflow.
Instead of manually navigating between reporting dashboards, campaign tools and optimization settings, marketers may rely more on AI agents to perform operational tasks and more strategic insights.
The biggest change is structural: Google is positioning Gemini as the connecting layer for its entire ad stack, which could reshape the way campaigns are built, optimized and measured.
What you can watch. The big question will be how much control marketers are willing to hand over to AI agents. Marketers will also be looking more closely at recommendations, automated decisions and reporting accuracy as Ask Advisor grows.
Availability. Ask Advisor is currently available in beta for English-language accounts, with additional capabilities expected to be released later this year.
Celebrate deeply. More Google Marketing Live 2026 news from today:
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