Google releases US Search profiles for publishers within Google Discover. Search profiles give publishers a landing page that searchers can click on and view, the landing page includes a large header image, a way to follow the publisher and a place to display their latest articles, videos and social posts, all in one place.
Google has been testing this for a few months, has been tweaking it and recently added shortcuts.
What are Search Profiles. Google defines Search profiles as:
- “Search profiles give publishers and creators a central place to display their latest articles, videos and social posts. People can easily follow sources from their profiles, so they’re more likely to see that content on Discover, which is available on the Google app home screen.”
- “As a new way for publishers and creators to shape their presence in Search. Search profiles are a dedicated, shared place to highlight content across platforms, and help audiences find accurate, up-to-date information about sources in Search.”
How it looks. Here’s a video of it in action:
How to manage your search profile. Google said this starts with publishers and creators “with a large following on at least one major social or video platform.” These publishers should be able to search their search profile and customize it with avatar, history, website, social media and video platforms, and other relevant content.
Google added that profile searches may trigger the creation of a Knowledge Panel for eligible publishers and creators. But if you already have an Information Panel, it will be upgraded with your updated avatar, updated content, and a direct profile link.
Here are instructions on how to create a search profile, or search for an existing Search profile, and manage a search profile.
Availability. This is available in the US to users and publishers with a “massive following.” Google will expand access to this over time. You need to have a minimum number of subscribers or followers in at least one content area:
- TikTok: 300,000
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
Why do we care. Google continues to add features to help publishers get more attention in Search and Discover. This is a new way for publishers to get more followers on Google, as well as on their other platforms. All while trying to highlight the publisher’s latest articles. The big question is, will it be enough for AI to overtake Google Search?
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