What’s going on. As of June 15th, Google updated product reporting for Performance Max campaigns so metrics are no longer limited to Search network activity.
. Advertisers may notice sudden increases in impressions, clicks and other metrics, even if campaign performance has not actually changed. The shift reflects a broader reporting scope rather than improved results.
. The update addresses a long-standing reporting limitation by giving advertisers a more comprehensive view of how products perform across Google’s inventory. At the same time, it complicates historical comparisons, as pre- and post-update reports aren’t directly comparable.
. Google’s expanded Performance Max reporting offers a more complete picture of product performance across its advertising ecosystem, but advertisers should treat recent reporting increases as a measurement change rather than a performance improvement.
. The update was highlighted by Google Ads specialist Bia Camargo, who shared Google’s notice and warned advertisers to prepare clients for reporting changes that may look like performance gains but are actually the result of expanded measurement.
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