Lamborghini is ditching plans for an electric supercar and doubling down on hybrids
Lamborghini has ditched plans to introduce an all-electric model, ditching its long-awaited Lanzador to boost its plug-in hybrid lineup.
Chief executive Stephan Winkelmann said demand for battery-powered supercars among the brand’s wealthy customers is “close to zero”, warning that further investment in EV development risks “becoming an expensive hobby”.
The Lanzador, unveiled as an all-electric concept in 2023, was expected to form Lamborghini’s fourth EV project. Instead, it will now be replaced by a plug-in hybrid electric vehicle (PHEV), meaning the company’s entire range will be covered by 2030.
Winkelmann said Lamborghini will continue to produce internal combustion engines “for as long as possible”, arguing that customers appreciate the “feel” of the brand’s cars – from design and performance to the distinctive engine sound.
“EVs, in their current form, strive to deliver this emotional connection,” he said.
Lamborghini, owned by Audi and part of the Volkswagen Group, delivered a record 10,747 vehicles in 2025, marking its second consecutive year of more than 10,000 units.
Its current range, which includes the Urus SUV, Temerario sports car and Revuelto supercar, is already fully PHEV. The Urus, which accounts for around 60 percent of total sales, remains the backbone of the business.
While Europe and the Middle East remain strong markets, deliveries to the Americas are down nearly 10 percent over the past year.
Winkelmann said the decision to cancel Lanzador followed more than a year of discussions with dealers and customers. “To invest heavily in full-scale EV development when the market and customer base is not yet ready would be financially irresponsible,” he said.
Lamborghini’s move reflects the broader challenges automakers face in transitioning to electric vehicles. Lower-than-expected consumer demand and rising development costs have led many manufacturers to scale back EV ambitions.
Stellantis recently announced significant write-downs related to power systems, while Ford Motor Company and General Motors also disclosed multi-billion dollar lawsuits.
However, not all luxury brands are regressing. Rolls-Royce’s Specter EV has emerged as one of its most popular models, suggesting that electric consumption varies significantly by segment.
In the UK, sales of petrol and diesel vehicles will end by 2030, while the EU plans to phase out most combustion engine vehicles by 2035. As a low-volume manufacturer, Lamborghini currently benefits from an exemption under emissions regulations and intends to seek extensions beyond 2035.
Winkelmann noted that Lamborghini cars tend to cover low annual mileage, less than 2,000 miles for supercars, which limits their natural environment.
“Never say never,” he said of the EV of the future. “But only when the time is right.”
At the moment, the Italian marque is betting that the integrated technology offers the best balance between compatibility and control and maintaining the visceral appeal that supports their product.
