Google is experimenting with video ads within the location pack, signaling a shift to more focused, visible formats for location-based searches.
Driving news. The experiment was spotted by Anthony Higman, who shared that Google is including “focused map view videos” in PPC ads tied to local results.
These video ads appear within the local pack — map-based listings that display businesses near users’ searches.
What’s new. Instead of static listings or text-based ads, some advertisers may now have the option to display video content directly in local search results.
- The feature appears to be tied to the settings within Google’s Local Ads Manager.
- It may be enabled by default in the shared library.
- The format includes paid ads and an immersive Google Maps-style experience.
Why do we care. This update can greatly increase visibility and engagement in highly targeted local searches. Video ads in the local package offer a new way to stand out and showcase your locations, products, or services more effectively than static listings. This may also mean that advertisers need to start investing in video creation to stay competitive in local listings.
Yes, but. The feature appears to be in early testing, and it’s unclear how widely available it is or how performance compares to regular local ads.
There is also the question of creative requirements, as video production adds complexity to advertisers.
An important point. Google is bringing video to one of its most intent-driven areas – local search – as it looks to make ads more focused and engaging.
First seen. This update was spotted by Adsquire co-founder Anthony Higman who shared seeing a new type of local listing ad on LinkedIn.
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