Marketers have long treated branded search as an effective proxy for product demand. Increasingly, that assumption seems less reliable. Evaluative…
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Salesforce’s CEO, Marc Benioff, said the company was “complete with Agentforce” when it launched in 2024, but so far, only…
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It’s amazing to live through the industrial revolution and know that’s what’s happening. This is my second time. The internet…
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Predictive is not a specific adjective to apply to Push notifications. One day, they are at their peak; another, Google…
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While marketers are finding AI very helpful, they are increasingly concerned about organizational readiness and the technology’s long-term impact on…
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Marketing mix modeling is becoming more accessible, but implementation remains a challenge. After many discussions about the acquisition of MMM,…
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There are many ways to use AI in marketing, and it feels like for every smart plan, 10 AI vendors…
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Transactional, triggered, and promotional emails may sit in the same inbox, but they don’t perform the same function. They follow…
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With vibe code growing in popularity, business organizations need standards and workflows to measure it consistently. Fast logs are an…
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Customer acquisition costs (CAC) are increasing in almost every B2B category. Industry diagnosis: more competition, more channels, and more noise.…
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