Digital Marketing
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10 lessons from real-world ESP migration
Moving to a new email service provider (ESP) is never just a simple technology change — the process also affects…
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Effective marketing starts with better data
Personalization is no longer an option. B2B buyers expect a seamless, relevant experience at every touch point. For many marketers,…
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Defined warehouse native CDPs vs independent platforms
In the MarTech feature “MarTechBot Explains It All”, we ask a marketing question to our own MarTechBot, which is trained…
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How CRM has become the backbone of customer engagement
The industry has long seen CRM platforms as a campaign tool – a reliable notebook for storing customer information, purchase…
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Martech change is slow, and that changes everything
For most of its existence, martech was defined by constant change. Vendors often change basic systems. Vendors compete on features.…
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B2B marketers are drowning in data but hungry for insight
“Data is our most valuable asset” is a phrase marketers, especially those in B2B, repeat over and over again. You…
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How to choose the right research partner and get better B2B results
The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and included it…
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Microsoft is updating its ad platform for AI-driven discovery
Microsoft introduces AI Max for search campaigns, which extends query matching and personalizes ad delivery across Copilot and Bing. It’s…
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Before buying another AI tool, ask these 5 questions
We are all awash with AI tools and features. Every week, there’s a new platform that promises better personalization, faster…
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How to aggregate and organize your B2B data to drive revenue
Most B2B organizations operate in a broken feedback loop. Marketing generates leads based on engagement signals. Demand Gen qualifies them…
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