Digital Marketing
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Synthetic research is a promise with a catch
We face a conflict between the economic pressure to produce fast and cheap research results and the scientific need for…
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The impact of AI on early career marketers is reaching crisis point
A worrying trend is developing involving AI and short-term marketers, and I’m not the only one seeing it. Leading voices…
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Why your AI content feels inconsistent and how to fix it
A team I was working with recently started using AI to accelerate content. At first, it was sent. The result…
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Email platform decisions require more than the latest innovation
The latest innovation can shape the way you evaluate email platforms, but it’s not enough by itself to decide what…
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AI-powered campaign creation with Insider One’s Design Agent
The industry is shifting to rapid, AI-driven campaign creation Marketing has changed. What used to be a formal, sequential process…
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The IAB adopts Amazon’s framework for developing programmatic signals
The IAB Tech Lab is adding Amazon Ads’ Dynamic Traffic Engine to its open source efforts to reduce inefficiencies and…
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3 steps to ensure multishoring success
Many companies are looking at multishoring as a financial shortcut. It works like a volume knob, amplifying your existing system.…
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Google facilitates improved conversions in ads
Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and improve conversions…
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How Google’s removal tools work for SEO and reputation management
When a client calls about a harmful search result, you can usually get one of two answers: “we can’t suppress…
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The acquisition of AI search is divided by revenue lines
Everyone talks about AI search as if it’s already universal – as if collectively we’ve moved forward, users have changed…
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