Digital Marketing
-
Customers want dialogue, and marketers can’t keep up
Eighty-three percent of marketers say customers expect two conversations. However, 69% admit that they struggle to answer questions quickly. That…
Read More » -
We need more personality in email, especially in unsubscribing
Is empathy, compassion and humanity bad now? That’s what I hear from thought leaders and government officials who say we…
Read More » -
Email storage after Gmail is removed from ‘Manage Subscriptions’
When Gmail rolled out the new “Manage Subscriptions” feature last summer, we knew it would have an impact, especially for…
Read More » -
How to future-proof your AI stack with data management
In the MarTech feature “MarTechBot Explains It All”, we ask a marketing question to our own MarTechBot, which is trained…
Read More » -
Content marketing jobs are two-fold
If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says…
Read More » -
How to design a loyalty program your CFO and customers will support both
The best loyalty programs aim to come off as a really knowledgeable friend. Marketers have a thousand ideas and don’t…
Read More » -
SAP is turning Emarsys into a full-fledged engagement cloud
SAP today announced that it is rebranding its SAP Emarsys solution to SAP Engagement Cloud. The rebranding is part of…
Read More » -
Airbnb claims its AI chatbot traffic converts better than Google
Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO Brian Chesky,…
Read More » -
The shopping cart just got a lot shorter
Every year, marketers analyze performance data from the holiday shopping season to understand how consumers shop and where marketing strategies…
Read More » -
Growth Maker Club: In Full Stride (CNY Lunch)
Welcoming the Year of the Horse with vigor and purpose in Singapore The Lunar New Year is always a moment…
Read More »
