Digital Marketing

In the MarTech feature “MarTechBot Explains It All”, we ask a marketing question to our own MarTechBot, which is trained…

Klaviyo is one of the most powerful direct-to-consumer email and SMS engines on the market. But as brands grow, their…

Marketers have spent years thinking about ranking reports wherever their products appear. A higher position means more visibility, more clicks,…

For years, marketers have treated automation as an answer to growing content needs. Build enough rules into your workflow, and…

MoEngage is not a bad platform. For leading teams that need rapid deployment and direct engagement automation, it does the…

If you’re evaluating customer engagement platforms, Insider One and MoEngage will likely both appear on your short list. Both handle…

Marketers spend a lot of time talking about AI, customer data, and analytics. New research suggests another marketing strategy shaping…

The way you’ve used martech tools over the years is changing. Over the past decade, MOps has made software useful.…

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For 20 years, I lived among some of the most influential companies in the world, helping to populate dashboards with…