Digital Marketing
-
Email delivers ROI, but most teams can’t prove it
Email does a lot more work than it usually gets. In the latest Sinch Mailgun Email Score Report, 78% of…
Read More » -
Agents drive more ecommerce traffic, but conversions are slow
Traffic from AI agents is starting to show up in ecommerce analytics. It’s not moving the numbers in a meaningful…
Read More » -
Canva expands into marketing automation with new acquisitions
Canva acquires Simtheory, an AI and agent collaboration platform, and Ortto, a customer data and marketing automation platform – two…
Read More » -
How to make AI work with context instead of precepts
Artificial intelligence is in a state of flux. In the past few years, businesses have rushed to use large-scale language…
Read More » -
Most messaging problems start with the wrong audience
Company messaging is important to get your point across, especially if your product is more complex than a basket or…
Read More » -
AI content can be ranked, but quality still determines the winners
AI content doesn’t hurt your search rankings, but it doesn’t give you an automatic edge either. That’s Semrush’s central guide…
Read More » -
Using AI is not the same as getting value from it
I had a conversation recently with the head of a large non-profit. It wasn’t about which AI tool was the…
Read More » -
The customer journey is now focused on exposure, recall and return
We treated the customer journey as a clean and measurable phenomenon, where users search, click and convert in a way…
Read More » -
AI and empathy are defining the next era of marketing systems
There is a flood coming. Rain of sound — more content, more channels, everything generated by AI, moving faster than…
Read More » -
Why AI-driven innovation fails and how to fix it
“AI slop” was named the word of the year for 2025 by Merriam-Webster. Consumers are clearly becoming more aware of…
Read More »
