SEO & Blogging
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How to categorize content and when it’s appropriate
The way the content is structured in an article or blog post may not seem contradictory. But, apparently, Google doesn’t…
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Building Brand Trust in the AI Age
A consumer sees your TV ad for the first time. The production is polished. The message is self-confidence. The brand…
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An $18 Trillion Study for Marketers
Every once in a while, a product launch doubles as a marketing masterpiece. Recently, Selena Gomez’s Rare Beauty released a…
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Google Merchant Center adds “build to order” to vehicle listings
Google has introduced a new range of features in the Google Merchant Center – designed specifically for car dealers who…
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How to Beat AI Search Visibility with Reddit
Reddit carries real credibility with AI models, giving brands that show authenticity the benefit of visibility that most leave on…
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LLMs Don’t Care Who Ranks First
When someone asks an LLM a question about your category, the answer they get is not determined by who ranks…
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The Google Ads API uses a minimum daily budget for Demand Gen campaigns
Google will begin implementing a minimum daily budget for Demand Gen campaigns starting April 1, 2026. What happens: Google Ads…
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Google uses both schema.org markup and the og:meta image tag for icons in Google Search and Discover
Google has updated both the image SEO best practices and the Google Discover help documentation to clarify that Google uses…
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A Google patent suggests it could replace your landing pages with AI versions
Google’s patent suggests that Search can take you away from the results page to a highly personalized AI-powered page that…
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YouTube Takes AI Search
YouTube has become increasingly focused on AI visibility strategies, prompting marketing leaders to shift efforts to video content. Data worth…
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