Creatio releases a 10x platform that integrates AI and CRM functionality
Creatio, the pioneering low-code / no-code AI CRM and workflow platform, today announced Creatio 10x, with new capabilities that combine AI innovation with CRM functionality.
With this release, human and agent-led customer workflows can be automated, making teams more efficient and bringing the customer stack into an AI environment.
“Creatio 10x gives organizations everything they need to build, manage, and measure enterprise AI—from code-free virtual tools and AI coding agents that make application development accessible to anyone, to business governance and industry-leading CRM in a single AI environment,” said Andie Dovgan, Chief Growth Officer at Creatio, in a statement. “We built this release to remove all barriers to AI adoption, so our customers can quickly automate, integrate their technology stack, and scale automation ahead of everyone else in their market.”
This release introduces AI Twin, an agent assistant for every user that can create and deploy personal agents based on employee needs, with monitors, access rights and policies defined by the organization.
“For decades, we’ve trained people to work the way software expects them to work—reading screens, navigating processes, and adapting to applications. AI is changing that equation,” said Burley Kawasaki, senior vice president of Industries at Creatio. “For the first time, software is learning to work the way people work: understanding purpose, collaborating on goals, and performing tasks on our behalf. That’s not just a new feature—it’s a fundamental shift in how people and technology work together.”
Another new component of the release is Creatio AI Studio, an AI-based platform designed to manage the agent lifecycle. According to Creatio, the new capabilities include:
• Agent and Code Designers. including Rapid Agent Designer for rapidly building agents with natural language and Workflow Designer for multi-step deterministic agents built with visual tools for rapidly building agents without requiring any technical development skills.
• Governance and Supervision. Enterprise-grade management with real-time policy enforcement, authorization, and end-to-end usage visibility to monitor, control, and evaluate all agent decisions, while optimizing the use of AI across models, actions, and overall AI usage.
• Integration with Channels. Tools for building rich omni-channel experiences (including web chat, text, messaging apps, voice and video avatars) and connecting existing agents and systems with data using Model Context Protocol (MCP) and REST standards for integration.
On the CRM side, the platform offers sales tools including targeted sales, revenue intelligence and AI-enabled forecast management, and new mobile sales experiences. In marketing, new agents create segments, generate landing pages, emails and forms, and orchestrate campaigns. It also delivers an improved real-time service experience.
“For many years, businesses responded to every new business need by buying another application,” Kawasaki said. “The result is hundreds of disconnected systems, fragmented data, and increasing complexity. AI gives us the opportunity to reverse that trend. Instead of adding multiple point solutions, organizations can integrate a single, limitless platform where AI agents, workflows, CRM, and applications all share the same data and work together. The future is not too few software that can do more.”
