Luma introduces an AI-powered production studio with a faith-based Wonder design

Next-generation AI video startup Luma launched Creative Dreams, a production company built in partnership with Wonder Project, a streaming service that produces religious films and TV for Amazon Prime.

The prisoners’ first show will be called “The Old Stories: Moses,” starring British actor Ben Kingsley and will be released in the spring on Prime Video.

“Innovative Dreams is a production services company where seasoned filmmakers from director Jon Erwin’s team and Luma’s technical experts work with major studios and filmmakers to help them realize ambitious ideas,” Luma said Thursday in a social media post.

The company envisions that creative teams will collaborate in real-time with Luma Agents to make changes to sets, props, and lighting, as well as deliver images of human actors. Luma Agents are the company’s newly launched tools designed to handle end-to-end creative work across text, image, video, and audio.

“This is a significant improvement over the current production processes and capture operations where objects are assembled by post only,” said Luma’s post. “This is the power of AI – not just faster or cheaper, but better than ever.”

Luma isn’t the only startup to move from tools to production. AI startup Higgsfield last week launched an original series, starting with a 10-minute sci-fi episode, while London-based studio Wonder Studios is working on a documentary with Campfire Studios.

The launch comes the same week that Runway competitor founder and CEO Cristóbal Valenzuela said movie studios should take the $100 million they spend on one movie and instead use AI to produce 50 movies to increase their chances of making a blockbuster.

Luma founder and CEO Amit Jain made a similar case, telling TechCrunch that Hollywood’s rising production costs have made filmmaking more difficult. Generative AI, he says, can make filmmaking faster, cheaper, and more efficient without sacrificing quality.

That thinking underpins Luma’s new partnership with the Wonder Project.

The Wonder Project, launched in 2023, is run by director Jon Erwin and former Netflix executive Kelly Hoogstraten with the aim of serving the faith and values ​​of viewers around the world. Their first project, “House of David,” a biblical drama series about the life of King David, was released on Amazon Prime in 2025.

It’s unclear whether Creative Dreams will focus solely on religious and faith-based content or expand beyond Wonder’s remit. TechCrunch reached out for clarification.

In a video promoting the partnership, Erwin said Innovative Dreams will use a new “real-time hybrid filmmaking” process that combines performance capture (as in “Avatar”) and visual production (as in “The Mandalorian”), done live and cheaply using Luma tools.

Performance capture is a technique where actors perform on a green screen in suits and face masks so that their movements and expressions are digitally captured and converted into animated characters. Visual production involves actors performing on set, often in front of large LED screens instead of a green screen while real-time game engine graphics create the environment around them, blending the physical and digital worlds during filming.

Luma’s tools, Erwin said, allow them to capture a human character anywhere and then transport that into a photorealistic environment, or go further by generating a new face to look like a completely different person but still show the character’s movements and face.