The Philippines has become Canva’s third-largest market for its artificial intelligence (AI) platform, indicating increased demand for the AI-powered coding tool, according to a company executive.
“The Philippines is actually the third largest market for Canva AI deployments, and it’s one of our hottest and most popular countries for Canva AI,” Head of AI Products Danny Wu told Canva. BusinessWorld in a Zoom interview.
“We built Canva from the ground up and built our product for our community and helping them achieve their goals,” he added.
Canva AI is a set of AI-powered tools within a visual communication platform that helps users brainstorm ideas, create designs, create images, write content, and draft code. The platform said its AI products have been used 32 billion times worldwide, and usage has tripled in the past year alone.
“Canva AI is our comprehensive AI platform with everything from web search to memory to connecting apps to product design and more,” said Mr. Wu.
Canva Code, a cross-platform code generation tool under Canva AI, allows users to create interactive web content, including landing pages, widgets, and trackers, using prompts instead of manual coding.
More than six million products have been created with this tool since it was launched last year.
“We’re trying to build something that benefits the greatest number of people, so many of the novel use cases are things we haven’t thought of directly,” said Mr.
In the Philippines, teachers and school administrators are among the active users of Canva Code, many of whom use the tool to generate learning materials and streamline workflows.
“Before we launched Canva Code in the first place, we had no idea how useful it would be for teachers,” said a Canva executive.
“Helping them not only create visuals, but actually do self-organized tests with code and store data in learning programs and really improve their mobility,” he added. “And also help teachers save time while engaging students and students more.”
Beyond classrooms, Canva Code users have also increased among businesses and entrepreneurs. “Creators and businesses are increasingly moving beyond images and still images into rich and interactive assets.”
Canva’s vibe code tool drove a 25% increase in monthly active users (MAUs) on the platform.
“We are very focused on how we can best solve the problems of our users, and that has been the strategy we have followed for 10 years,” said Mr. “I think it’s working, and we’re continuing to listen to our community and build our focus on making our product better.”
With the country’s growing interest in vibe coding, he adds that it can be part of an essential workplace skill in all industries.
“I really think it’s going to be a common skill that everyone or most people have, because the difficulty barrier will continue to come down because of how powerful it is to be able to turn creative ideas into useful results,” said Mr.
“I’m really excited to see what our community and our Philippine community do with Canva Code 2.0 and the use cases it creates,” he added.
By 2025, Canva had 260 million monthly active users. Locally, one in five Filipino internet users use an online platform. – Almira Louise S. Martinez
