Puregold highlights sari-sari shops as a local lifestyle at the 2026 ‘Tindahan ni Aling Puring’ Convention
As Filipinos face rising prices of basic goods, it is a friendly environment sari-sari The store is once again seen as a reliable way of life for Filipino families and communities.
Puregold Price Club, the leading supermarket chain, ranks first sari-sari the store’s important role in Filipino communities as we host this year’s Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention.
It takes place on May 14 to 16, 2026 at the World Trade Center in Pasay City with the theme “Panalong Lakbay Tungo sa Tagumpay,” Tindahan ni Aling Puring 2026. Sari-Sari The Store Convention is set to honor neighborhood store owners with a three-day event filled with special discounts and food from brand partners, free master class sessions, performances from a star-studded lineup, and a huge raffle.
Day 1 is exclusive to Alling Puring members, while Puregold PERKS members can also join on May 15. They just need to bring their membership cards for free entry. The third and final day is open to the public.
“At this year’s Aling Puring Conference, we salute sari-sari stores as an important pillar of Filipino society. At a time when we are bearing the impact of inflation, sari-sari stores shine as an extension of Puregold, a reliable partner for Filipino families who need to stretch their budgets. That is why we have made it our main goal to support those small entrepreneurs,” said Vincent Co, President of Puregold.
This year, Puregold Sari-Sari The Store Convention is very special as Puregold marks the milestone of passing the 1 million Tindahan ni Aling Puring membership mark. The loyalty program currently has 1.061 million members nationwide, with Southern Luzon, Visayas, and Mindanao seeing rapid growth.
“We have prepared a suitable list of jobs in our area Of Asensos they will not only enjoy but also learn from industry experts. Through the meeting, we aim to help our sari-sari retail partners face today’s challenges while strengthening them for future disruptions,” said Mr.
To show its commitment to sari-sari shopkeepers, Puregold has also launched a new intervention to address the rising cost of doing business for sari-sari shopkeepers.
First, Puregold has greatly expanded “Case Contracts” and “Dealskarte Bundles,” designed to help sari-sari shopkeepers are increasing their profit margins despite inflation.
Puregold has also expanded its pool of Aling Puring Account Representatives (APARs), with nearly 1,000 dedicated door-to-door sales representatives spread across the country, bringing Puregold’s competitive pricing directly to the barangay level. This system allows store owners to resell without the additional burden of transportation costs.
“With Puregold, sari-sari shop owners are not only customers, they are partners in economic growth. Through the Alling Puring program, we equip them to be successful so that they can serve their families, and their important role in the communities: a way of life in the most difficult times,” said Mr. Co.
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