The Franchise Asia Philippines 2026 International Conference is set to ignite global opportunities
The Philippine Franchise Association (PFA) proudly announces this year’s highly anticipated Franchise Asia Philippines 2026 Global Conference, which will take place on April 23, 2026 at the SMX Convention Center Manila.
Recognized as the world’s largest franchise event, this year’s conference gathers visionary leaders, emerging entrepreneurs, and global industry experts under one powerful theme: “Trade Together: ASEAN in the World.” The event is designed to promote cooperation, open cross-border opportunities, and position ASEAN brands for global success.
A Platform for Growth, Innovation, and Globalization
The Franchise Asia Philippines 2026 International Conference aims to empower attendees with forward-thinking strategies, meaningful communication, and actionable insights to scale their businesses across borders. Attendees can expect an exchange of ideas from some of the most respected voices in business and business leadership.
Interactive Business Solution Roundtables
Before the official opening, participants are already taking part in Business Solution Roundtables, offering interactive discussions with experts on improving profitability, strengthening operations, and adapting to rapidly evolving business conditions.
Key Address and Inspirational Message
The conference will be opened with a speech of the day by “Father of Philippine Franchising,” Dr. Samie Lim, CFE, who will share the key principles behind his success and contribution to nation building, followed by an inspirational message from Mr. Steven T. Tan, President of SM Supermallsfor leadership, innovation, and growth in today’s evolving retail environment.
High Impact Panel Discussions
The event includes a dynamic series of forums that address key issues and opportunities in franchising:
I C-Suite Forum: Franchising Together – ASEAN to the World will bring together top executives to explore leadership strategies, innovation, and ways to expand globally, led by resource speaker Mr. Rod Bristol, CFE, Director of Profit Soup, and reactor-panelists Mr. Jose Victor Paterno of 7-Eleven, Mr. Steve Benitez of Bo’s Coffee, Mr. Roberts Inc. Max Trota, Mr. Isaguirre of Tapa King
In The Great Debate Forum: “Expansion? Corporate Versus Franchise,” industry leaders will address the benefits and challenges of expansion models, including Consul Enunina Mangio of Samgyeop Masarap Unlimited Korean BBQ, Mr. Dan Hayton of PLK Phils. Inc. (Popeyes) Instead of the Company and Mr. Joel Cruz of Aficionado, and Mr. Miguel Kyan Aman of Miguelito’s International Corporation in Franchise Position.
The program will also stand out AI, Innovation & Future-Defining Technologies with a TED-style presentation by Mr. Antonilo Mauricio of the Global AI Council and Mr. Vic Tria of PLDT Inc. and Multisys Technologiesfocusing on the collaboration of emerging technologies for growth while addressing ethics and risk.
In addition, The Story of Coffee: Hot, Cold & Next? will include leading coffee founders mr. Venon Tian of ZUS Coffee, Mr. Rami Chahwan of Pickup Coffee, Mr. Benjamin Joseph Batac, CFE of Grainsmart Café, and Mr. Rolando Garcia of BigBrewwho will discuss trends, differences, and the future of this industry.
I The C-Suite Forum: Effective Success will present real-life insights into leadership change from family-led businesses, and speakers from Ms. Alice Liu, President & CEO and Mr. Bryan Liu, VP of Strategy and Operations for Golden ABC, Inc. (Penshoppe), Ms. Violeta Lapid, Co-Founder & Chief Executive Officer of R. Anais Lapid and CEO of R. Lapid’s Premium Chicharon, and Mr. Bobby Claudio, CFE, Founder and Mr. Toby Claudio, President of Toby’s Sports.
Finally, The ASEAN Journey: Startup to Scale will highlight entrepreneurial success stories across Southeast Asia, featuring Mr. Deric Yeo from US Pizza and other global brands (Malaysia), Dr. Varongsri Poothakool of Math Talent (Thailand), and Ms. Yupi Nguyen of Happi Tea (Vietnam)sharing their experience in growing businesses and navigating regional markets.
Closing the Keynote
The conference will conclude with an inspiring closing keynote from “The Mother of Philippine Franchising,” Dr. Bing Sibal-Limjoco, CFE, who will share his perspective on the future of franchising and strategies for continued growth.
Why You Shouldn’t Miss the Franchise Asia Philippines International Conference 2026?
6 high impact parliamentary sessions
27 world-class speakers sharing real-world insights
20 peer-to-peer tables for hands-on learning
The opportunities for communication are high
Secure Your Site Now! Take advantage of early bird pricing available until April 3, 2026!
Don’t just keep going – lead the future of franchising.
For registration and more information, visit:
Event partners
YOU WRITER: PLDT; POWERED BY: Carrier (Concepcion Industrial Corporation, Carrier & Shark Ninja), GCash, and SM Supermalls; PLATINUM: 7-Eleven, Jollibee, Megaworld, Seaoil, and The Generics Pharmacy; GOLD: BPI, Araneta Center, Grainsmart, Living Water Station, Miguelitos, Potato Corner, Pick Up Coffee, BDO, Robinsons Malls, Globaltronics, Francorp, TOYOTA, and Qualiplus; Silver: BBK, LT & G Credit Line, Big Brew, Famous Belgian Waffles, K2 Pharmacy, Kurimi Milk Tea Bar, Master Siomai, Max’s, Mister Donut, Phoenix LPG, Purenectar, Shawarma Shack, Ai-CHA Food PH Inc., Cotti Coffee PH, PAPA BURGER, Uncle John’s Phileum, Union Xentro Supermarkets, SKY PAY, Oryspa, CBRC; COPPER: Hive Solutions, Inc., Bench, Coolaire, Fruitas, Generika, Julie’s Bakeshop, Popeyes Louisiana Kitchen (PLK) Philippines Inc., Powerhouse, Lawson Philippines, Inc., Mayet De La Rosa Fine Jewelry Corp., Shakey’s, Waltermart, Takoyadon, Villaty SRC Concept, Villaty Real Corp. Inc., Giordano, COREnergy, Landbank, and Island Souvenirs; Event Partner: Franchise, ActionCOACH, Carrier, Shark Ninja, KFC, Chowking, Greenwich, Mang Inasal, Red Ribbon; Max’s, Pancake House, Yellow Cab, Jimac, BCS, BLIMS, Mitsubishi Motors, WIPO, Kenny Rogers, CTC, McDonalds, Binalot, Shroomly Yours, Terio’s, Balay Baler, TPB
MEDIA PARTNERS: GMA Network, NET 25 Eagle Broadcasting Corp., Philstar Media Group, BusinessWorld, Business Mirror/Philippine Graphics, Asian Journal / Balikbayan Magazine, Philippine Daily Inquirer, INQUIRER.NET, Balita, Kwento, Serbisyo, Manila Bulletin Publishing Corp., Manilas Standard, Wheres Business Instyle RR, and Media Blitz.
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