Business & Finance

ArenaPlus becomes the first official NBA betting partner in the Philippines

From left: President of AB Leisure Exponent, Inc. Jasper Vicencio, ArenaPlus Head Erick Su, and NBA Head of International Gaming and Data Distribution Kuljeet Sindhar during the historic partnership announcement last April 11 at the Mall of Asia Music Hall in Pasay City.

ArenaPlus, the leading PAGCOR licensed online sportsbook, has announced a multi-year partnership making ArenaPlus the first Official Betting Partner of the NBA in the Philippines. This marks an important milestone for ArenaPlus and reinforces its position as a leader in the developing world of sports entertainment.

As a global sports and media organization, the NBA has established a large international presence with games and programs available in 214 countries and territories and has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers worldwide across all league, team and player platforms. In the Philippines, where basketball is deeply embedded in everyday culture, the NBA continues to inspire its most passionate fans around the world.

Through this partnership, ArenaPlus will integrate NBA branding across its online gaming platforms, activate the site, and be featured on all NBA social and digital platforms in the Philippines. In addition, ArenaPlus and the NBA will promote responsible gambling and high-level best practices to protect the integrity of NBA games.

ArenaPlus will also engage fans in the Philippines with NBA-themed free-to-play games and promotions that will give participants a chance to win exclusive prizes, culminating each season with the NBA Playoffs bracket game. These include ArenaPlus’s “Playoffs MVP: Battle for the Most Valuable Predictor”, a free-to-play contest launched on March 21, 2026 that allows participants to submit their picks for the 2026 NBA Playoffs.

“Becoming the Official Betting Partner of the NBA in the Philippines is a historic moment for ArenaPlus,” said Erick Su, Head of ArenaPlus. “The NBA represents the highest level of sports around the world, and its connection with Filipino fans is unparalleled. Through our partnership, we aim to elevate the way fans enjoy the game of basketball—bringing them closer to the action in ways that are more immersive and engaging and built on how they follow the game today.”

“Sports continues to be a force in the rapidly evolving digital entertainment landscape in the Philippines, and our partnership with ArenaPlus demonstrates our commitment to connecting fans across the country in innovative and creative ways,” said Kuljeet Sindhar, NBA Head of International Sports and Data Distribution. “We look forward to working together to deliver an authentic gaming experience that responsibly channels the passion of Filipino fans and deepens their connection to the league.”

As ArenaPlus expands its presence in the Philippine sports ecosystem, the partnership ushers in a new chapter for local basketball fans, including the global reach of the NBA with a new digital experience designed for today’s Filipino fans.

Fans can download the ArenaPlus app or visit for more information.


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