Digital Marketing
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IAB Tech Lab proposes rules around AI content scraping
Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from…
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Automation is marketing’s fastest-growing path to AI recovery
Marketing leaders have invested heavily in AI training and testing related use cases, yet they still struggle to demonstrate tangible…
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How OSI can change the evaluation and selection of martech vendors
In the MarTech feature “MarTechBot Explains It All”, we ask a marketing question to our own MarTechBot, which is trained…
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See how leaders bridge the gap together by attending ‘Collaborate with SAP Online’
Here’s the question every sales leader should be asking right now: How healthy are your relationships with customers? Not your…
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AI is moving faster than customer trust
For sales teams, AI is accelerating. For many customers, it’s a ride to someone else’s place. Braze’s “Global Customer Engagement…
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What makes B2B brands identified in genAI solutions
Another priority for marketing teams is managing the transition from traditional search to customers and prospects using AI to conduct…
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The Data Doppelgänger Problem
Somewhere within your CRM is a missing customer. They open emails at impossible hours. They run promotions with machine-like precision.…
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Salesforce targets telecom churn with AI agents
Salesforce has launched Agentforce for Communications, a set of pre-built, telecom-specific AI agents designed to turn routine customer interactions into…
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How to turn everyday marketing campaigns into market research
Most B2B marketing teams are underperforming because they lack audience validation. We build campaigns with untested assumptions: that buyers are…
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Why do we measure creative ROI so little?
Marketing organizations have never had more visibility into operations. Dashboards track campaigns in real time, attribution models connect touchpoints to…
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