Digital Marketing
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The era of AI requires strategists who are knowledge-based and context-driven
As AI automates mundane and complex analytical tasks, a deep overhaul of human skills is not possible – it’s inevitable.…
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OpenAI and Google unveil competing ideas for AI ads
Google and OpenAI executives recently sketched out the future of advertising — and they look very different The next phase…
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Is your B2B lead management engine built for today’s reality?
Lead management in B2B has evolved into a systemic challenge that spans teams, platforms and the entire revenue lifecycle. Engineering…
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Why customer service determines the ROI of your marketing spend
A customer clicks on your well-designed Instagram ad, lands on your conversion-optimized website and completes a purchase. After three days,…
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Just in time for the holidays, Mailchimp is launching new ecommerce features
Credit card bills for the 2025 holiday season aren’t even due yet, but Intuit Mailchimp is already taking its lessons…
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Oracle is expanding its AI agents with marketing, sales and CS teams
Oracle today announced multiple role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. New agents are embedded within…
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Why context is more important than data in personalization
Personalization is often treated as a data problem. Do you have enough qualities? Are your parts complex enough? Is your…
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How smart B2B teams are using video to win deals before they even start
There is a dangerous misconception in B2B marketing that video is just a product awareness game. We usually bucket video…
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Why customer success managers are a martech power move
Martech is a team sport, and no one wins it alone. Success depends on collaboration across internal teams and external…
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B2B marketers should stop drilling during Super Bowl week
B2B marketers often treat Super Bowl week as a black hole for engagement. A thought? Everyone is distracted, inboxes are…
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