SEO & Blogging

AI Visibility Strategy: How We Grow AI Share of Voice 35%

The TL;DR AI visibility is built in layers: content, distribution, earned authority, and systematic maintenance. None of those layers work…

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How AI helped build hreflang XML sitemaps at scale

As the use of AI tools has become more common, I’ve seen amazing examples of people building tools to perform…

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How spending less than €30,000 taught Simran Harich and the importance of basics

While managing a large B2B SaaS account, Hallam PPC Leader, Simran Harichand implemented targeted CPA to improve efficiency but failed…

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How travel brands can benefit from AI recommendations

Overview of AI and Google AI Mode are now dominating the conversation throughout the SEO community. One trend is already…

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How to Build a High Performance Creative Program

Take your mind back to the old Meta setup. Campaigns are divided into twelve audience segments, each with several creative…

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Google is expanding its policy of serving limited ads in Search

Google is expanding its Restricted Search Ads policy, giving itself more authority to restrict ads from advertisers it deems inappropriate…

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Claude’s visibility may depend heavily on Liver Search levels, new data suggests

Claude may be more directly integrated with Brave Search’s ranking than other AI response engines, according to information shared by…

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Instagram now allows users to tell the algorithm what they want

Instagram has extended its controls for your Algorithm to the main feed. This update gives Instagram users a way to…

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Amazon is turning Alexa into a shopping agent — and an advertising platform

Amazon makes the case that agent-based shopping isn’t the stuff of the future — it’s already reshaping how consumers find,…

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World Cup 2026: guide for advertisers

The TL;DR The 2026 World Cup is the biggest ever: 48 teams, 104 matches, 3 host countries, most matches start…

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