SEO & Blogging

Google loses key DMCA claims against SerpApi in settlement of lawsuit

Google’s DMCA claims against SerpApi were dismissed on July 20. Google now has 21 days to amend part of its…

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Google Ads distributes video campaign groups around the world

Google Ads is rolling out video campaign groups for YouTube reach and frequency campaigns, giving advertisers a new way to…

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ChatGPT title ownership is rare, and SEO alone does not define it

Only 15.2% of ChatGPT topic categories had a clear brand owner for all related consumer queries, according to Semrush analysis.…

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How to generate interest in social media ads that work best

Grabbing attention is no longer enough to create highly effective social media ads. You also need to create curiosity that…

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How the category structure changes is what types of AI it recommends

Many products approaching the realization of AI are asking the wrong question: How do we become strong as a business…

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Google confirms that Local Inventory Ads will be enabled by default

After notifying advertisers of the upcoming change last week, Google has now officially confirmed on the Google Ads Developer Blog…

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How to report PPC performance without lying to yourself (or your boss)

At the beginning of my career, I was responsible for reporting the company’s homepage metrics. A member of the usability…

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Heather Robinson talks about a £50 PPC ad worth £1,000

During a recent episode of PPC Live the Podcast, Google Ads expert Heather Robinson shared how a Meta campaign that…

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How to report SEO results managers actually care about

I’ve sat in enough client meetings to know what happens when an SEO team leads with rankings. They present a…

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What’s going on. As of June 15th, Google updated product reporting for Performance Max campaigns so metrics are no longer…

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