The search industry is facing something many of us have never seen before. The supply of search talent now exceeds…
Read More »SEO & Blogging
What makes Amazon unique as an advertising platform has always been its data: a closed ecosystem of purchase intent, browsing…
Read More »
The folks at Schema.org now provide aggregate usage statistics for Schema.org terms across the web. This will show you how…
Read More »
As algorithms take over ad platforms, professional marketers are being scrutinized — and rightfully so. Managing ad accounts looks a…
Read More »
Google searches ended without a click 68.01% of the time in the US during the first four months of 2026,…
Read More »
Recently, broad matching has been positioned as the future of paid search. Today, that role belongs to AI Max. Over…
Read More »
Google is expanding the testing capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign…
Read More »
Traditional assignment of voice (SOV) is obsolete, yet many organizations have replaced it with an equally flawed successor: AI assignment…
Read More »
AI did not come for the job of strategists. It has changed what work is. The list of what makes…
Read More »
Google has added a new help document to its search developer documentation called Google Search’s guide to using third-party SEO…
Read More »