SEO & Blogging

Google specifies rules for targeting critical audiences for Demand Gen campaigns

Google has updated its personalized advertising policy documents to clarify how limited targeting rules apply to Demand Gen and Discovery…

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4 ways to track AI search visibility if the keyword is short

Many attribution models are built for the world when people click on links. Someone searched, clicked on a result, landed…

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Google introduces Search profiles within Google Discover

Google releases US Search profiles for publishers within Google Discover. Search profiles give publishers a landing page that searchers can…

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Google’s extended candidate set and selection problem

Google’s expanded candidate set reflects a profound change in the way search systems evaluate content. As AI systems process large…

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Shutting down Shopify disrupts stores, checkout and admin access

Shopify’s service outage on Tuesday affected core commerce operations, potentially preventing merchants from managing stores and customers from completing purchases.…

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Google Search Console AI performance reports and controls to block your content from AI responses

Google is introducing new Search Generative AI performance reports within the Google Search Console and testing the ability to block…

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Google recognizes invalid click credits with new ad support documents

Google has published new documents highlighting the Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps…

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Google starts testing healthcare ads in AI mode

Google has confirmed that it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising in the…

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Meta’s CTV Play: What It Really Means for Marketers

In late 2025, Meta quietly launched Reels TV, bringing Instagram content to the living room screen. Many people wrote it…

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LinkedIn’s Latest Data: The New Rules of B2B Targeting

We left LinkedIn’s Indie Summit last week with one number we can’t stop thinking about: 40 percent of B2B deals…

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