SEO & Blogging
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Gemini has blocked more than 99% of bad ads before they run by 2025
Google relies heavily on Gemini to validate its ad ecosystem, saying the AI improves fraud detection while reducing false positives…
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Why do your Google ads results keep repeating the same results
Paid search success used to be driven by optimization. Adjusted bids, restructured campaigns, refined match types, and added negatives. The…
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Social Media Trends Defining April
Welcome back to Digital Dispatch, our weekly dive into social trends and the data that turns them into growth strategies.…
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March 2026 Google’s main update is more flexible than December – here’s what changed
Google’s March 2026 update drove a much higher ranking change than the December 2025 baseline update. About 80% of the…
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Your homepage is also important for SEO – here’s why
In the early days of the web and my career, web design was simple: we built “stuffing cupboard” websites designed…
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Google AI director explains new content playbook
Addy Osmani, director of engineering at Google Cloud AI, published new guidance on Agentic Engine Optimization (AEO), a model for…
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Reddit detour distorts PPC signals
At $50+ CPCs, Reddit beat every marketer by default 67.3% of the time for all 8,566 keywords. Research from Ross…
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Meta is on track to overtake Google in global ad revenue for the first time
A big shift is underway in digital advertising: Meta Platforms is expected to generate more ad revenue than Google by…
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How to Get Your Brand Targeted in AI
Right now, most marketing teams don’t need convincing that AI visibility is important. The question has shifted from “should we…
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How Google’s removal tools work for SEO and reputation management
When a client calls about a harmful search result, you can usually get one of two answers: “we can’t suppress…
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