Each marketing group has the same bottle. A question that comes up during the meeting – how did last month’s email campaign actually do? – and the answer lives three clicks and one pull away, if you’re lucky. Usually, it stays with an analyst who already has a line.
That gap between having a question and getting an answer is where good decisions slow down. Insider One created Insight Agent to shut it down.
The gap in self-help statistics is real
Most marketers are short on data. They have a little time to get to it. Performance numbers remain in all dashboards, spreadsheets, and export files. Anything more specific than the default report means a request to a data group, an SQL query, or a wait.
That friction adds up: slow decisions, back-and-forth between sales and data teams, and insights that arrive after the time has passed to act on them.
Introducing Insight Agent – analytics, on command
Insight Agent is a new conversation layer inside the Insider One panel – the first Insider One AI agent. Instead of navigating through a report, salespeople ask a question in plain language and get an answer, where they’re already working.
Now available to all Insider One partners.
Ask, don’t ask
Type the question the way you ask your colleagues, “How did our email campaigns perform last month?” or “Show my top 5 SMS campaigns by revenue this quarter.” Insight Agent learns intent, pulls feedback from your campaign and channel data, and can pinpoint where to look next. Request a follow-up to improve any response, and reopen the conversation later – no SQL, no export, no ticket.
A few other questions Insight Agent can answer:
- “What is our 30-day reservation for the country?”
- “Compare web push and email conversions in the last 90 days.”
- “Which audience segment converted best in our last campaign?”
Every answer is a widget
Insight Agent doesn’t just respond to text. Each response comes back as a widget – a chart, table, or KPI – built on your data. That code can be reused as it appears.
Pin it, own it, own it
Pin any widget to a Custom Dashboard. Over time, those pins become a dashboard that shows exactly what your group is following – created by conversation, saved, and managed by you.
One agent, one channel, and your data
Insight Agent includes functionality across all channels marketers already use on Insider One: SMS, email, web push, WhatsApp, on-site, Smart Recommender, Eureka, and Journeys. It also reveals insights into user and audience behavior, so the same conversation can move from campaign performance to audience patterns without switching tools.
For partners with their own data warehouse – Snowflake, BigQuery, or Databricks – Insight Agent expands further, connecting your data to the same conversation.
What does this mean for your team?
The resulting language goes beyond feature lists, so here’s what really changes from day to day.
Decisions happen in minutes, not days – answers are available on demand, anytime. Vendors gain insight into self-service without SQL, outsourcing, or waiting for an analyst. Custom dashboards become something your team builds and owns, not something requested and delivered. Each channel and your connected data resides in one place to query. And the back-and-forth between sales and data teams is reduced, because basic questions no longer require a ticket.
It’s designed to be secure, global, and convenient now
The Insight Agent is read-only, so asking a question doesn’t put your data or setup at risk. It works in any language, with the strongest performance in English. Every conversation is saved, so past questions and answers are there if you need them again.
This is not a beta. Live, generally available to all Isider One partners today.
The first of many
Insight Agent is the first Insider One AI agent, not the only one. Every agent shares the same conversation within the panel – you ask, and your request is forwarded to the appropriate specialist behind the scenes.
Start asking questions of your data
Dashboards, exports, and SQL applications are not completely gone. But for the most frequently asked questions by marketers, there’s now a quick way: ask an Insight Agent, right inside your Insider One panel.
Log in to your Insider One panel to try Insight Agent today.
Frequently Asked Questions
What is an Insight Agent?
Insight Agent is the first Insider One AI agent — a conversation layer inside the Insider One panel. Marketers ask statistical questions in plain language and receive answers as widgets that they can embed in Custom Dashboards.
Is Insight Agent available now?
Yes. Generally available today to all Insider One partners. This is a full GA release, not a beta.
What data can I query?
Campaign and channel performance across SMS, email, web push, WhatsApp, on-site, Smart Recommender, Eureka, and Journeys, as well as user and audience behavioral data. Partners with their own data warehouse – Snowflake, BigQuery, or Databricks – can extend Insight Agent to their connected data.
What happens to the responses I receive?
Every response comes back as a widget — a chart, table, or KPI. You can pin any widget to the Custom Dashboard to create a saved view of your own and revisit it.
Is Insight Agent safe to use?
Yes. It’s read-only, so asking a question never changes your data or settings. Your chat history is saved so you can return to past questions and answers.
What languages does Insight Agent support?
It works in any language, with the strongest performance in English.
